BBB Wise Giving Report for
WildAid

BBB Wise Giving Report issued January 2012
BBB Wise Giving Report expires January 2014


Does not meet one or more standards
This charity does not meet one or more of the 20 standards for Charity Accountability. Find out more...


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Charity Contact Information

Name: WildAid
Address: 744 Montgomery Street, Suite 300
  San Francisco, CA 94111
Phone: 415-834-3174
Web Address: www.wildaid.org
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BBB Wise Giving Alliance Comments

Year, State Incorporated: 1995, Delaware
Affiliates: None
Stated Purpose: "to end the illegal wildlife trade in our lifetimes by reducing demand through global public awareness campaigns, and by providing comprehensive marine protection."

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Evaluation Conclusions

               

WildAid does not meet the following 2 Standards for Charity Accountability.

Standard 4: Compensated Board Members - Not more than one or 10% (whichever is greater) directly or indirectly compensated person(s) serving as voting member(s) of the board. Compensated members shall not serve as the board's chair or treasurer.

WildAid does not meet this Standard because:

  • Three members out of the thirteen member board of directors (23%) are paid staff.

Standard 16: Annual Report - Have an annual report available to all, on request, that includes: (a) the organization's mission statement, (b) a summary of the past year's program service accomplishments, (c) a roster of the officers and members of the board of directors, (d) financial information that includes (i) total income in the past fiscal year, (ii) expenses in the same program, fund raising and administrative categories as in the financial statements, and (iii) ending net assets.

WildAid does not meet this standard because the 2010 annual report did not include:

  • Total expenses for each program in the same categories that appear in the organization’s financial statements (i.e., China climate change, Galapagos, other).
  • Total end of year net assets.
In addition, the BBB Wise Giving Alliance requested but did not receive complete information on the organization’s effectiveness measures and finances and is unable to verify the organization's compliance with the following 2Standards for Charity Accountability: 6 and 14.
WildAid meets the remaining 16 Standards for Charity Accountability.
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Programs

               

WildAid focuses on reducing demand for endangered species products by targeting consumers with public service announcements and education initiatives. The organization uses popular Asian and Western celebrities to dissuade consumers from purchasing products. WildAid produces multimedia campaigns and reports that it has secured over $70 million of media sponsorship and editorial coverage in China in 2010.

For the year ended December 31, 2010, WildAid's program expenses were:

  
China 66,361,624
Climate change 2,918,360
Galapagos 673,955
Other programs 284,142
Total Program Expenses: $70,238,081
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Governance

               

Chief Executive : Peter Knights, Executive Director
Compensation*:
 $165,000

Chair of the Board: Tod Bensen
Chair's Profession / Business Affiliation: Venture Capitalist

Board Size: 13

Paid Staff Size: 8

*2010 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising

               

Method(s) Used:

Direct mail, telemarketing, special events, print advertisements, grant proposals, and Internet appeals.
Fund raising costs were less than 1% of related contributions. (Related contributions, which totaled $71,495,419, are donations received as a result of fund raising activities.)
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Tax Status

               

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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Financial

               

The following information is based on WildAid's audited financial statements for the year ended December 31, 2010.

Source of Funds  
Contributed goods and services 67,987,102
Grants and awards 2,945,476
Contributions 562,841
Other income 44,753
Investment income 591
Total Income $71,540,763


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Uses of Funds as a % of Total Expenses

Programs: 100%  Fund Raising: Less than 1%  Administrative: Less than 1% 

Total income   $71,540,763
  Program expenses $70,238,081
  Fund raising expenses 142,897
  Administrative expenses 272,131
 
Total expenses   $70,653,109
Income in Excess of Expenses   887,654
Beginning net assets   678,610
Other Changes in Net Assets 507,220
Ending net assets   2,073,484
Total liabilities   40,555
Total assets   $2,114,039

Note: According to audited financial statements for the year ended December 31, 2010, WildAid received $67,987,102 of in-kind contributions, which includes donated media advertisement space.

Note: "Other changes in net assets" in the Financial section above includes prior period adjustments.

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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