Standard 19: Cause Related Marketing - Clearly disclose how the charity benefits from the sale of products or services (i.e., cause-related marketing) that state or imply that a charity will benefit from a consumer sale or transaction. Such promotions should disclose, at the point of solicitation: (a) the actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to abc charity for every xyz company product sold), (b) the duration of the campaign (e.g., the month of October), (c) any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).
HAHS does not meet this Standard because, in the past year, the organization participated in promotions for the sale of consumer goods or services that indicates that the organization will benefit from these purchases. The promotions, however, did not specify:
- The actual or anticipated amount of the purchase price that will benefit the organization.