BBB Wise Giving Report for
Born Free USA, united with Animal Protection Institute

BBB Wise Giving Report issued February 2012
BBB Wise Giving Report expires February 2014


This BBB Accredited charity meets all 20 Standards for Charity Accountability and is a Seal Holder. Find out more...


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Charity Contact Information

Name: Born Free USA, united with Animal Protection Institute
Address: 1122 S Street
  Sacramento, CA 95811
Phone: 916-447-3085
800-348-7387
Web Address: www.bornfreeusa.org
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BBB Wise Giving Alliance Comments

Formerly known as:Animal Protection Institute

Year, State Incorporated: 1968, California
Affiliates: None

Stated Purpose: "to end the suffering of wild animals in captivity, rescue individual animals in need, protect wildlife — including highly endangered species — in their natural habitats, and encourage compassionate conservation globally."

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Evaluation Conclusions

               

Born Free USA, united with Animal Protection Institute (Born Free/API) meets the 20 Standards for Charity Accountability.
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Programs

               

Born Free/API's primary areas of concern include animals used in entertainment, exotic pet, compassionate consumerism; animals used in research and testing, wildlife trade, trapping, companion animals, and farmed animals. Born Free/API continually works on several major campaigns and initiatives that involve multiple components such as education, legislation, advocacy, and litigation. The organization also publishes a quarterly magazine called "Animal Issues." Furthermore, the organization operates a primate sanctuary which it reports provides refuge to about 500 macaques, baboons, and vervets that were rescued from grim and abusive conditions. Some ($311,244 or 24%) of Born Free/API's programs are conducted in conjunction with fund raising appeals.

For the year ended December 31, 2010, Born Free/API's program expenses were:

  
Animal advocacy 692,056
Primate sanctuary 448,329
Public education 178,251
Total Program Expenses: $1,318,636
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Governance

               

Chief Executive : Will Travers, CEO
Compensation*:
 $24,750

Highest Paid Executive: Adam Roberts, Executive Vice President
Compensation*: $78,610

Chair of the Board: Prashant K. Khetan
Chair's Profession / Business Affiliation: Partner, Troutman Sanders LLP

Board Size: 7

Paid Staff Size: 17

*2010 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising

               

Method(s) Used:

Direct mail, special events, grant proposals, Internet appeals, planned giving, cause-related marketing, and membership appeals.
Fund raising costs were 18% of related contributions. (Related contributions, which totaled $1,583,772, are donations received as a result of fund raising activities.)
Born Free/API incurred joint costs of $444,634 for informational materials and activities that included fund raising materials. Of those costs, $311,244 was allocated to program expenses and $133,390 was allocated to fund raising expenses.
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Tax Status

               

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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Financial

               

The following information is based on Born Free/API's audited financial statements for the year ended December 31, 2010.

Source of Funds  
Contributions 833,053
Bequests 697,318
Investment income 157,694
Other 42,867
In-kind contributions 10,534
Total Income $1,741,466


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Uses of Funds as a % of Total Expenses

Programs: 73%  Fund Raising: 16%  Administrative: 11% 

Total income   $1,741,466
  Program expenses $1,318,636
  Fund raising expenses 288,160
  Administrative expenses 204,570
 
Total expenses   $1,811,366
Expenses in Excess of Income   (69,900)
Beginning net assets   2,999,781
Ending net assets   2,929,881
Total liabilities   121,134
Total assets   $3,051,015

Note: According to Born Free/API's 2010 audited financial statements, the organization received in-kind donations in the amount of $10,534 which includes advertising ($6,538), supplies ($2,334), and auction items ($1,662).

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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