BBB Wise Giving Report for
Alley Cat Allies

BBB Wise Giving Report issued April 2010
BBB Wise Giving Report expires April 2012


Does not meet one or more standards
This charity does not meet one or more of the 20 standards for Charity Accountability. Find out more...


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Charity Contact Information

Name: Alley Cat Allies
Address: 7920 Norfolk Avenue, Suite 600
  Bethesda, MD 20814-2525
Phone: 240-482-1980
Web Address: www.alleycat.org
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BBB Wise Giving Alliance Comments

Year, State Incorporated: 1991, Delaware
Affiliates: None

Stated Purpose: "to advocate for non-lethal methods to reduce outdoor cat populations."

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Evaluation Conclusions

              

Alley Cat Allies (ACA) does not meet the following 4 Standards for Charity Accountability.

Standard 4: Compensated Board Members - Not more than one or 10% (whichever is greater) directly or indirectly compensated person(s) serving as voting member(s) of the board. Compensated members shall not serve as the board's chair or treasurer.

ACA does not meet this Standard because:

  • 2 members out of the 5 member board of directors (40%) are compensated. 
  • The paid chief executive officer serves as the chair of the board of directors.  In addition, the treasurer of the board of directors is also compensated.

Standard 6: Board Policy on Effectiveness - Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.

ACA does not meet this Standard because:

  • The board of directors does not have a written policy stating that, at least every two years, an appraisal be done assessing the organization’s performance and effectiveness and determining future actions required to achieve its mission.

Standard 12: Detailed Functional Breakdown of Expenses - Include in the financial statements a breakdown of expenses (e.g., salaries, travel, postage, etc.) that shows what portion of these expenses was allocated to program, fund raising, and administrative activities. If the charity has more than one major program category, the schedule should provide a breakdown for each category.

ACA does not meet this Standard because, in the organization's financial statements, the detailed functional breakdown of expenses:

  • Only included one program service category. It did not include a detailed breakdown of expenses for each of its major program activities (i.e. education, advocacy, etc.)

Standard 19: Cause Related Marketing - Clearly disclose how the charity benefits from the sale of products or services (i.e., cause-related marketing) that state or imply that a charity will benefit from a consumer sale or transaction. Such promotions should disclose, at the point of solicitation: (a) the actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to abc charity for every xyz company product sold), (b) the duration of the campaign (e.g., the month of October), (c) any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).

ACA does not meet this Standard because, in the past year the organization participated in promotions for the sale of consumer goods/services that indicate that the organization will benefit from the purchases. The promotions, however, did not specify:

  • The actual or anticipated amount of the purchase price that will benefit the organization.
In addition, the BBB Wise Giving Alliance requested but did not receive complete information on the organization’s finances and is unable to verify the organization's compliance with the following Standard for Charity Accountability: 13.
ACA meets the remaining 15 Standards for Charity Accountability.
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Programs

              

ACA promotes and provides education on Trap-Neuter-Return (TNR) a non-lethal method to reduce outdoor cat populations. TNR is a management plan in which stray and feral cats already living outdoors in cities, towns and rural areas are humanely trapped, then evaluated, vaccinated, and sterilized by veterinarians. Kittens and social cats are adopted into good homes. Healthy feral cats are returned to their familiar habitat under the lifelong care of volunteers. ACA is an educational organization which provides instructional materials to feral (outdoor) cat caregivers, veterinarians, animals control agencies and humane shelters, municipalities and public officials, and the general public. ACA consults directly with agencies and individuals developing non-lethal feral cat policies. Furthermore, ACA educates and serves people and feral cats in all 50 states, the District of Columbia, Puerto Rico, and Guam. Some ($582,008 or 18%) of ACA's program activities are conducted in conjunction with fund raising appeals.

For the fiscal year ended July 31, 2009, ACA's program expenses were:

  
Program services 3,204,668
Total Program Expenses: $3,204,668
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Governance

              

Chief Executive : Donna M. Wilcox, Executive Director
Compensation*:
$148,002

Highest Paid Executive: Rebecca Robinson, President and Co-founder
Compensation*: $149,132

Chair of the Board: Donna M. Wilcox
Chair's Profession / Business Affiliation: Executive Director of Alley Cat Allies

Board Size: 5

Paid Staff Size: 22

*August 1, 2008 - July 31, 2009 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising

              

Method(s) Used:

Direct mail, print advertisements, television, grant proposals, Internet appeals, planned giving, and cause-related marketing.
Fund raising costs were 11% of related contributions. (Related contributions, which totaled $4,822,961, are donations received as a result of fund raising activities.)
ACA incurred joint costs of $3,968,558 for informational materials and activities that included fund raising materials. Of those costs, $582,008 was allocated to program expenses and $263,074 was allocated to fund raising expenses.
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Tax Status

              

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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Financial

              

The following information is based on ACA's audited financial statements for the fiscal year ended July 31, 2009.

Source of Funds  
Contribution and donations 3,884,174
Legacies and bequests 666,772
Federated and nonfederated campaigns 193,184
Grants and foundations 78,831
Merchandise sales 60,143
Investment and royalty income 39,852
Rental income 15,525
Other income 6,485
Costs of goods sold -13,671
Net realized and unrealized losses on investments -127,504
Total Income $4,803,791


chart



Uses of Funds as a % of Total Expenses

Programs: 81%  Fund Raising: 13%  Administrative: 6% 

Total income   $4,803,791
  Program expenses $3,204,668
  Fund raising expenses 512,722
  Administrative expenses 251,168
 
Total expenses   $3,968,558
Income in Excess of Expenses   835,233
Beginning net assets   1,932,896
Ending net assets   2,768,129
Total liabilities   264,883
Total assets   $3,033,012


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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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