Better Business Bureau Report for
WHAS Crusade for Children

Better Business Bureau Report issued June 2014
Better Business Bureau Report expires September 2016


This BBB Accredited charity meets all 20 Standards for Charity Accountability. Find out more...


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Charity Contact Information

Name: WHAS Crusade for Children
Address: 520 West Chestnut Street
  Louisville, KY 40202
Phone: 502-582-7706
Web Address: www.whascrusadeforchildren.org
Also known as:Crusade for Children
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Better Business Bureau Comments

Year, State Incorporated: 1980, Kentucky
Affiliates: None
Stated Purpose: The WHAS Crusade for Children is a community supported charitable organization whose mission is to improve the futures of children with special needs by inspiring people to give and awarding grants in Kentucky and Southern Indiana.

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Evaluation Conclusions

              

WHAS Crusade for Children meets the 20 Standards for Charity Accountability.
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Programs

              

The WHAS Crusade for Children raises funds each year through the longest-running and most successful local telethons in the country. In the past 60 years, over $150 million has been collected and granted back to the community. The funds raised are awarded to hospitals, agencies and schools to help children in Kentucky and Southern Indiana overcome physical, mental, emotional and medical challenges. The vision of the WHAS Crusade for Children is to be able to provide the means to give all children with special needs the opportunity to fulfill their potential.

For the fiscal year ended August 31, 2013, WHAS Crusade for Children's program expenses were:

  
Grants 5,776,566
Total Program Expenses: $5,776,566
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Governance

              

Chief Executive : Dawn D Lee, President & CEO
Compensation*: 

Chair of the Board: Father Joe Graffis
Chair's Profession / Business Affiliation: Pastor, St. Edward Catholic Church

Board Size: 15

Paid Staff Size: 6

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Fund Raising

              

Method(s) Used:

Methods of fund raising include invitations to fund raising events, television, radio, internet, door to door, and planned giving arrangements.

The primary focus of the collection efforts, and the signature of the Crusade itself, are the dozens of local fire departments who collect millions of dollars each year. Most of those donations are collected at road blocks set up at hundreds of intersections where firefighters ask motorists to put donations in boots.

Fund raising costs were 12% of related contributions. (Related contributions, which totaled $7,956,724, are donations received as a result of fund raising activities.)
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Tax Status

              

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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Financial

              

The following information is based on WHAS Crusade for Children's audited financial statements for the fiscal year ended August 31, 2013.

Ending net assets as reported below include $11,957,025 in unrestricted net assets , $520,002 in temporarily restricted net assets, and $2,555,368 in permanently restricted net assets.

Unrestricted net assets included $17,972 in undesignated assets and $11,939,053 in assets designated for endowment.

In September, 2002, the WHAS Crusade for Children's Board of Directors voted to create the Crusade Endowment. The purpose of the endowment is to fund the Crusade's administrative and fund raising expenses so that 100 percent of the Crusade’s annual telethon collections (the tote board total)go directly to agencies that help children with special needs.

The WHAS Crusade for Children's revenues reported below include in-kind and investment income. In addition, the expense breakdown shows administrative and fund raising expenses per audited financial statements. As indicated above, the Crusade utilizes endowment income to cover annual administrative and fund raising expenses in order to assure that all annual telethon contributions (in any given campaign year) are subsequently allocated to community agencies.





Source of Funds  
Contributions-tote board 2013 6,001,342
Contributions-other 1,284,616
Net realized/unrealized gains 912,808
In-Kind Contributions 670,766
Investment income 268,322
Change in beneficial interest in charitable trusts -89,414
Total Income $9,048,440


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Uses of Funds as a % of Total Expenses

Programs: 80%  Fund Raising: 13%  Administrative: 7%  Other Expenses: Less than 1%

Total income $9,048,440
Program expenses $5,776,566
Fund raising expenses 919,426
Administrative expenses 513,727
Other Expenses 816
Total expenses $7,210,535
Income in Excess of Expenses 1,837,905
Beginning net assets 13,195,480
Ending net assets 15,033,385
Total liabilities 7,155,907
Total assets $22,189,292


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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

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