Better Business Bureau Report for
Amazing Place

Better Business Bureau Report issued December 2013
Better Business Bureau Report expires December 2014

This BBB Accredited charity meets all 20 Standards for Charity Accountability and is a Seal Holder. Find out more...

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Charity Contact Information

Name: Amazing Place
Address: 3735 Drexel
  Houston, TX 77027
Phone: 713-552-0420
Web Address:
Also known as:Houston's Amazing Place, Inc.
Houston's Amazing Place
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Better Business Bureau Comments

Formerly known as:Seniors Place
The Seniors Place

Year, State Incorporated: 1998, Texas
Affiliates: None
Stated Purpose: This mission of Amazing Place is to enrich lives by providing fellowship, memory care and wellness for adults with mild to moderate memory loss, and support to their families and the community.

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Evaluation Conclusions


Amazing Place meets the 20 Standards for Charity Accountability.
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Amazing Place supports the needs of adults with early to moderate stage memory loss. The program recognizes the individual needs and abilities of our participants and offers a variety of activities that support the memory and strength of participants. The environment encourages friendships, and the trained staff promotes self efficacy. Knowing that their loved one is safe and happy at AP enables caregivers to have some time for themselves, either to take care of their own needs, or to go to work. They communicate regularly with the families of their participants and offer guidance, encouragement and support. In 2012, Amazing Place served more than 345 participants and family caregivers, along with more than 800 individuals from the greater Houston community who received education and support.

For the fiscal year ended December 31, 2012, Amazing PlaceAmazing Place 's program expenses were:

Total Program Expenses: $
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Chief Executive : Tracey D. Brown, Executive Director

Chair of the Board: Thomas P. Callahan, President
Chair's Profession / Business Affiliation: Callahan, Leighton, & Co., investment advisors

Board Size: 26

Paid Staff Size: 22

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

direct mail, invitations to fund raising events, grant proposals
Fund raising costs were 23% of related contributions. (Related contributions, which totaled $980,339, are donations received as a result of fund raising activities.)
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on Amazing Place's audited financial statements for the fiscal year ended December 31, 2012.

Source of Funds  
Contributions 717,874
Participant revenue, net of scholarships of $113,653 647,561
Special events 262,465
Investment return, net 63,158
Less direct donor benefit -34,113
Total Income $1,656,945


Uses of Funds as a % of Total Expenses

Programs: 63%  Fund Raising: 12%  Administrative: 25% 

Total income $1,656,945
Program expenses $1,156,591
Fund raising expenses 229,382
Administrative expenses 450,256
Total expenses $1,836,229
Expenses in Excess of Income (179,284)
Beginning net assets 6,965,946
Ending net assets 6,786,662
Total liabilities 75,691
Total assets $6,862,353

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BBB has processed no customer complaints on this charity in its three year reporting period.

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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