Better Business Bureau Report for
Alley Theatre

Better Business Bureau Report issued March 2012
Better Business Bureau Report expires March 2013


This BBB Accredited charity meets all 20 Standards for Charity Accountability and is a Seal Holder. Find out more...


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Charity Contact Information

Name: Alley Theatre
Address: 615 Texas Avenue
  Houston, TX 77002
Phone: 713-228-8421
Web Address: www.alleytheatre.org
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Better Business Bureau Comments

Year, State Incorporated: 1948, Texas
Affiliates: None
Stated Purpose: To bring artists and audiences together to experience through theatre the powerful stories that deepen our understanding of ourselves, one another, the Houston community and the world we share.

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Evaluation Conclusions

              

Alley Theatre meets the 20 Standards for Charity Accountability.
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Programs

              

The Alley was founded over sixty years ago as Houston’s theatre company. It exists to provide audiences with high quality theatre, offering a wide variety of works including new plays, classics, the re-discovered and rarely-performed, and new musical theatre, with an emphasis on new American works – to provide the inspirational and the provocative – to make the audiences think, feel, dream and be entertained. The Alley Theatre supports a company of actors, designers, artisans and craftspeople throughout the year. Their productions are built and rehearsed in the Alley Theatre Center for Theatre Production – a 75,000 square foot facility adjacent to the theatres themselves. On their two stages – the 824 seat Hubbard Stage and the 310 seat Neuhaus Stage – they presented a repertoire of 12 productions this season, including a new production of A Christmas Carol. The Alley is also home to educational programs, where they connect with the youth of the city and state through programs such as From Stage to Page and HYPE (Houston Young Playwrights Exchange) and the Young Performers Studio. The Alley has earned a national and international reputation for artistic achievement, including the Tony Award, and Alley artists have garnered praise from audiences across the country. Under the leadership of Artistic Director Gregory Boyd and new Managing Director Dean Gladden, the Alley is moving forward to increase its reach into the community, to further its collaboration with the best theatre artists working today, and to encourage and cultivate the new voices, new work, new artists of the American theatre. During the 20010-2011 season, Alley Theatre put on 12 productions with a total attendance of 179,035 plus 1 Educational Programming Production. Their Educational Programming Attendance was 46,954.

For the fiscal year ended June 30, 2011, Alley Theatre's program expenses were:

  
Production and artistic 8,952,642
Marketing and advertising 2,351,730
Total Program Expenses: $11,304,372
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Governance

              

Chief Executive : Gregory Boyd, Artistic Director
Compensation*:
$346,023

Chair of the Board: Robert G. Reedy
Chair's Profession / Business Affiliation: Attorney

Board Size: 51

Paid Staff Size: 143

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising

              

Method(s) Used:

direct mail, telephone, invitations to fund raising events, grant proposals, planned giving arrangements
Fund raising costs were 19% of related contributions. (Related contributions, which totaled $5,577,635, are donations received as a result of fund raising activities.)
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Tax Status

              

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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Financial

              

The following information is based on Alley Theatre's audited financial statements for the fiscal year ended June 30, 2011.

Source of Funds  
Ticket Sales 6,792,395
Contributions 4,625,930
Investment return 3,337,877
Special Events 951,705
Ticket Fees 581,914
Other 166,157
Concessions and gift shop 142,679
Cost of direct donor benefits -315,326
Total Income $16,283,331


chart



Uses of Funds as a % of Total Expenses

Programs: 77%  Fund Raising: 7%  Administrative: 16% 

Total income   $16,283,331
  Program expenses $11,304,372
  Fund raising expenses 1,083,207
  Administrative expenses 2,309,904
 
Total expenses   $14,697,483
Income in Excess of Expenses   1,585,848
Beginning net assets   41,085,072
Ending net assets   42,670,920
Total liabilities   3,150,801
Total assets   $45,821,721


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Complaints

              

0 complaint(s) closed with BBB in the last 3 years. 0 complaint(s) closed in the last 12 months.

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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