Better Business Bureau Report for
Alley Theatre

Better Business Bureau Report issued April 2014
Better Business Bureau Report expires April 2015

This BBB Accredited charity meets all 20 Standards for Charity Accountability and is a Seal Holder. Find out more...

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Charity Contact Information

Name: Alley Theatre
Address: 615 Texas Avenue
  Houston, TX 77002
Phone: 713-228-8421
Web Address:
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Better Business Bureau Comments

Year, State Incorporated: 1948, Texas
Affiliates: Alley Theatre Productions, and 1 chapters
Stated Purpose: To bring artists and audiences together to experience through theatre the powerful stories that deepen our understanding of ourselves, one another, the Houston community and the world we share.

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Evaluation Conclusions


Alley Theatre meets the 20 Standards for Charity Accountability.
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The Alley was founded over sixty years ago as Houston’s theatre company. It exists to provide audiences with high quality theatre, offering a wide variety of works including new plays, classics, the re-discovered and rarely-performed, and new musical theatre, with an emphasis on new American works – to provide the inspirational and the provocative – to make the audiences think, feel, dream and be entertained. The Alley Theatre supports a company of actors, designers, artisans and craftspeople throughout the year. Their productions are built and rehearsed in the Alley Theatre Center for Theatre Production – a 75,000 square foot facility adjacent to the theatres themselves. On their two stages – the 824 seat Hubbard Stage and the 310 seat Neuhaus Stage – they presented a repertoire of 12 productions this season, including a new production of A Christmas Carol. The Alley is also home to educational programs, where they connect with the youth of the city and state through programs such as From Stage to Page and HYPE (Houston Young Playwrights Exchange) and the Young Performers Studio. The Alley has earned a national and international reputation for artistic achievement, including the Tony Award, and Alley artists have garnered praise from audiences across the country. Under the leadership of Artistic Director Gregory Boyd and new Managing Director Dean Gladden, the Alley is moving forward to increase its reach into the community, to further its collaboration with the best theatre artists working today, and to encourage and cultivate the new voices, new work, new artists of the American theatre. During the 2012-2013 season, Alley Theatre put on 11 productions with a total attendance of 174,355 plus 1 Educational Programming Production. Their Educational Programming Attendance was 43,172.

For the fiscal year ended June 30, 2013, Alley Theatre's program expenses were:

Production and Artistic 9,394,420
Marketing 2,373,464
Total Program Expenses: $11,767,884
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Chief Executive : Gregory Boyd, Artistic Director

Chair of the Board: Jesse Marion
Chair's Profession / Business Affiliation: President, Millennium Seismic Inc,

Board Size: 54

Paid Staff Size: 175

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

direct mail, telephone, invitations to fund raising events, print advertisements, grant proposals, internet, planned giving arrangements
Fund raising costs were 11% of related contributions. (Related contributions, which totaled $22,829,161, are donations received as a result of fund raising activities.)
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on Alley Theatre's audited financial statements - consolidated for the fiscal year ended June 30, 2013.

Source of Funds  
Contributions 22,071,780
Ticket Sales 6,998,822
Investment return 1,443,855
Special Events (net) 757,381
Ticket and surcharge fees 706,209
Co-production and other income 262,605
Concessions and store income 148,009
Total Income $32,388,661


Uses of Funds as a % of Total Expenses

Programs: 76%  Fund Raising: 16%  Administrative: 8% 

Total income $32,388,661
Program expenses $11,767,884
Fund raising expenses 2,470,077
Administrative expenses 1,262,938
Total expenses $15,500,899
Income in Excess of Expenses 16,887,762
Beginning net assets 43,771,076
Ending net assets 60,658,838
Total liabilities 3,746,867
Total assets $64,405,705

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The BBB has processed no customer complaints on this charity in its three year reporting period.

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

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