Better Business Bureau Report for
United Way of Rock River Valley

Better Business Bureau Report issued April 2014
Better Business Bureau Report expires April 2016

Does not meet one or more standards
This charity does not meet one or more of the 20 standards for Charity Accountability. Find out more...

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Charity Contact Information

Name: United Way of Rock River Valley
Address: 612 N. Main Street
Suite 300
  Rockford, IL 61103
Phone: 815-968-5400
Web Address:
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Better Business Bureau Comments

Year, State Incorporated:
Affiliates: None
Stated Purpose: To improve life in the Rock River Valley by mobilizing the caring power of the community.

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Evaluation Conclusions


United Way of Rock River Valley does not meet the following Standard for Charity Accountability.

Standard 18: Privacy for Written Appeals & Internet Privacy - Address privacy concerns of donors by (a) providing in written appeals, at least annually, a means (e.g., such as a check off box) for both new and continuing donors to inform the charity if they do not want their name and address shared outside the organization, (b) providing a clear, prominent and easily accessible privacy policy on any of its websites that tells visitors (i) what information, if any, is being collected about them by the charity and how this information will be used, (ii) how to contact the charity to review personal information collected and request corrections, (iii) how to inform the charity (e.g., a check off box) that the visitor does not wish his/her personal information to be shared outside the organization, and (iv) what security measures the charity has in place to protect personal information.

United Way of Rock River Valley does not meet this Standard because:

United Way of Rock River Valley does not meet this Standard because the privacy policy on this website, does not indicate:

  • What personal information is being collected and how it will be used.
  • How to contact the charity to review personal information that is collected and request corrections.
  • How to inform the charity that the visitor does not want his/her information shared with others.
United Way of Rock River Valley meets the remaining 19 Standards for Charity Accountability.
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The United Way of Rock River Valley is committed to mobilizing the caring power of the community in order to improve lives. The United Way conducts an annual campaign that raises funds for Human and Social Service Agencies that provide programs that are focused on improving the Education, Income and Health of the citizens in the Rock River Valley Community. The annual campaign funds for over 80 programs in over 40 agencies. Education Initiatives include: United Way Day of Action- Volunteers sign up to be reading mentors for the "I Read Program". The volunteers will provide reading tutoring to children in grades Kindergarten through 3rd. Success By 6 - Success by 6 is a United Way early childhood education initiative that works to ensure that all children from birth to age 6 have the educational, social-emotional and positive experiences necessary to begin school prepared. Within the Success by 6, the United Way is participating in Kreative K, a program that focuses on kindergarten readiness and parent involvement. The United Way is also orchestrating the Page Turner Program, a book distribution program that resulted in over thousands of books being distributed to Pre-K children in the Rock River Valley Community. The goal of this program is to help prepare children to be ready to succeed in school. Income Iniatives include: Tax Outreach and Financial Literacy - This is a collaboration with agency partners to help low to middle income individuals and families understand tax credits and benefits available to them and enable them to receive tax preparation services free of charge by IRS certified volunteers. Health Initiatives: 211 Illinois - United Way of Rock River Valley has brought 211 to the residents of Winnebago County. 211 is a three digit phone number staffed by trained volunteers, that provide free confidential access to information about the full range of community, social, and health services in the Rock River Valley. Family Wize Prescription Cards - These discount prescription cards are made available through a collaboration with participating pharmacies. Last year, participating families in the Rock River Valley saved $563,000 in prescriptions. Additionally, the United Way operates a community wide volunteer center. This center connects individuals and families to volunteer opportunities locally.

For the fiscal year ended June 30, 2013, United Way of Rock River Valley's program expenses were:

Grants 2,240,653
Salaries 403,839
Initiatives and events 398,063
Employee Health 76,599
Payroll Taxes and other 57,821
Occupancy 28,137
Professional fees 15,822
Equipment repair and maintenance 13,443
Subscriptions, Publications, Dues 12,850
Depreciation 12,088
Non Campaign Pringting and & Events 10,943
Emp[loyee Retirement 10,720
Local Travel 9,083
Traning and out of town travel 9,051
Supplies 5,730
Telephone 3,796
Postage 3,441
Insurance of the board 3,222
Support of state organization 2,842
General insurance 1,436
Total Program Expenses: $3,319,579
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Chief Executive : Paul A. Logli, President and CEO

Chair of the Board: Mr. Wray Howard
Chair's Profession / Business Affiliation: Former Executive Director of the YMCA of the Rock River Valley

Board Size: 31

Paid Staff Size: 18

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
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Fund Raising


Method(s) Used:

direct mail, invitations to fund raising events, print advertisements, television, radio, grant proposals, internet, planned giving arrangements
Fund raising costs were 11% of related contributions. (Related contributions, which totaled $4,090,328, are donations received as a result of fund raising activities.)
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Tax Status


This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
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The following information is based on United Way of Rock River Valley's audited financial statements for the fiscal year ended June 30, 2013.

Source of Funds  
Public support - annual campaign, net 3,623,852
Government grants 199,826
Net Assets released from restrictions 137,292
Increase in Temp Rest Net Assets 96,677
Endowment trust & estate income 85,374
Initiative Funding 73,036
Miscellaneaous income 56,322
Unrealized gain (loss) on investment securities 11,125
Investment income net of fees of 1,693 and 1160 respectively 6,575
Realized gain on investment securities/funds held in trust 5,602
Total Income $4,295,681


Uses of Funds as a % of Total Expenses

Programs: 84%  Fund Raising: 11%  Administrative: 4%  Other Expenses: 1%

Total income $4,295,681
Program expenses $3,319,579
Fund raising expenses 438,243
Administrative expenses 164,347
Other Expenses 40,078
Total expenses $3,962,247
Income in Excess of Expenses 333,434
Beginning net assets 3,497,113
Ending net assets 3,830,547
Total liabilities 1,385,115
Total assets $5,215,662

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An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the BBB Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

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