Better Business Bureau Alert: Hearthware and its NuWave Ovens

January 29, 2014



Joan Coughlin, Better Business Bureau Serving Central Ohio,

Better Business Bureau Alert: Hearthware and its NuWave Ovens

COLUMBUS, OH – January 28, 2014 - Better Business Bureau (BBB) serving Central Ohio is alerting consumers about Hearthware, Inc. and its product the NuWave Oven, which is typically sold through infomercials. This company is located at 1795 Butterfield Rd. Suite A, Libertyville, IL 60048, according to BBB records. In the past three years, 1,291 complaints from consumers in all 50 states as well as 3 different provinces in Canada have been filed against this company with BBB. There have been 331 complaints in the past 12 months, 28 from Ohio. A review of consumer complaints shows a pattern of allegations and complaints. This company currently has an “F” rating with the BBB.

A Hilliard Ohio consumer recently purchased a Hearthware product. “I purchased the NuWave Oven, and when it came it was overwhelming. I knew right away it was not what I wanted. I sent it back, but it took over 60 days and several phone calls to get a refund. It was like pulling teeth and I had to pay the shipping and handling to send it back, so I don’t think much of their money back guarantee.”

The single largest number of complaints allege that consumers were charged either for free products or in exorbitant shipping and processing fees associated with products they thought were free. A pattern of complaints include: faulty product, difficulty in returning or receiving a refund, misleading advertising practices, and difficulty in contacting the company with emails and phone calls unanswered.

To help avoid problems with purchasing products advertised through infomercials, the Better Business Bureau recommended consumers take these steps:

  • Avoid becoming caught up in an urgent sales pitch. Many times sellers use phrases like “for a limited time,” “order now before prices increase,” and “in short supply.” Take your time to consider the purchase.

  • Research the company and product. Go to to obtain the Business Review on the company and check its BBB rating.

  • Compare products and pricing. Search online to compare products and pricing from other manufacturers and sources.

  • Read and understand the fine print. Make sure you understand purchase and return policies, restocking fees and exchange options.

  • Review seller’s privacy policy. Will your name and other information be sold or used to solicit for other offers.

  • Obtain a delivery time. Request purchase confirmations and tracking numbers. Be suspicious if the business cannot supply this information.

  • Pay by credit card and retain receipts. This allows you to more easily dispute charges. Check your billing and financial statements regularly for only authorized transactions.

The BBB also recommends buyers immediately notify sellers if items are disappointing, damaged or do not arrive as anticipated.

For more information about purchasing products and registering complaints, visit