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BBB Business Review

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BBB Accredited Business since

Highlights for Children, Inc.

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Phone: (614) 486-0631 Fax: (614) 324-1630 View Additional Phone Numbers 1800 Watermark Dr, Columbus, OH 43215 View Additional Web Addresses

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In addition to the flagship Highlights for Children magazine, Highlights’ other offerings include preschool magazines (High Five) and Spanish preschool magazine High Five Bilingue’ , an infant magazine (Hello), a children’s book company (Boyds Mills Press), puzzle book clubs,  and a variety of digital products.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Highlights for Children, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Highlights for Children, Inc. include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 99 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

99 complaints closed with BBB in last 3 years | 41 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 13
Billing/Collection Issues 62
Delivery Issues 10
Guarantee/Warranty Issues 0
Problems with Product/Service 14
Total Closed Complaints 99

Customer Reviews Summary Read customer reviews

368 Customer Reviews on Highlights for Children, Inc.
Customer Experience Total Customer Reviews
Positive Experience 322
Neutral Experience 11
Negative Experience 35
Total Customer Reviews 368

Additional Information

BBB file opened: August 31, 1948 Business started: 01/01/1946 in OH Business incorporated 01/01/1946 in DE
Type of Entity


Business Management
Mr. Garry Brown, VP, Govt Relations, Information Security & Privacy Mr. Kent S. Johnson, CEO Mr. Jeff Cundiff, Director Customer Contact Centers Mr. Mike Gendron, Interim CFO Ms. Tiffany Gibson, Manager, Customer Contact Center Mr. Robert Heighton, VP Operations, Zaner Bloser Ms. Donna Schultz, President, Zaner-Bloser
Contact Information
Principal: Mr. Garry Brown, VP, Govt Relations, Information Security & Privacy
Customer Contact: Ms. Tiffany Gibson, Manager, Customer Contact Center
Principal: Mr. Kent S. Johnson, CEO
Business Category

Publishers - Magazine Publishers - Book Art Supplies Craft Supplies Games & Supplies Internet Shopping Magazine Sales Product Sales - General Magazine Sales by Mail

Alternate Business Names
Boyds Mills Press Essential Learning Products Hidden Pictures Club Hidden Pictures Playground High Five High Five Bilingue’ Highlights Consumer Services Highlights for Children International, Inc. Mathmania Puzzle Buzz Puzzlemania Staff Development for Educators (SDE) Stenhouse Publishers Teachers Publishing Group,Inc Top Secret Adventures Which Way USA Zaner-Bloser Educational Publishers Zaner-Bloser, Inc.

Customer Review Rating plus BBB Rating Summary

Highlights for Children, Inc. has received 4.85 out of 5 stars based on 368 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in 21 Counties in Central Ohio. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.