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Nationwide offers insurance and financial services and products.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Nationwide meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Nationwide include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 468 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

468 complaints closed with BBB in last 3 years | 145 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 19
Billing/Collection Issues 100
Delivery Issues 3
Guarantee/Warranty Issues 1
Problems with Product/Service 345
Total Closed Complaints 468

Additional Complaint Information

The scope of customer experience in this reports concerns the company's worldwide headquarters in Columbus, Ohio, and Nationwide regional offices and agent offices, and affiliated businesses throughout the United States. 

Customer Reviews Summary Read customer reviews

85 Customer Reviews on Nationwide
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 4
Negative Experience 81
Total Customer Reviews 85

Additional Information

BBB file opened: September 01, 1955 Business started: 01/01/1926 in OH Business started locally: 01/01/1926
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Ohio Department of Insurance
50 W. Town St. Third Floor - Suite 300, Columbus OH 43215
Phone Number: (614) 644-2658

Type of Entity


Business Management
Mr. Dennis Drent, CEO - Veterinary Pet Mr. Steve Rasmussen, CEO Ms. Jasmine Y. Green, VP, Chief Customer Advocate Ms. Suzana Killilea, Contact Center Manager Mr. Robert A. Oakley, Exec. V.P. - CFO Mr. Mark Pizzi, President Ms. Jennifer B. Square, Director, Customer Relations, Office of Customer Advocacy (OCA) Mr. Mark R. Thresher, CFO Mr. Grady E. Williams Sr., VP, Chief Compliance Officer
Contact Information
Principal: Mr. Dennis Drent, CEO - Veterinary Pet
Customer Contact: Ms. Suzana Killilea, Contact Center Manager
Principal: Mr. Steve Rasmussen, CEO
Business Category

Insurance Services Financial Services Professional Services - General Banks Insurance Companies Insurance - Accident & Health Insurance - Auto Insurance - Crop Insurance - Fire & Flood Specialists Insurance - Health Insurance - Life Insurance - Senior Products Insurance - Property Investment Advisory Service Mortgage Brokers Pension & Profit Sharing Plans Retirement Planning Service

Alternate Business Names
1717 Advisory Services, Inc. 1717 Brokerage Services, Inc. A Plus Insurance Services Incorporated AGMC Reinsurance, Ltd. Allied General Agency Company Allied Group, Inc. Allied Insurance Allied Property and Casualty Insurance Company Allied Texas Agency, Inc AMCO Insurance Company American Marine Underwriters, Inc Atlantic Floridian Insurance Company Audenstar Limited Cal-Ag Insurance Services, Inc. CalFarm Insurance Agency Colonial County Mutual Insurance Company Corviant Corporation Crestbrook Insurance Company Depositors Insurance Company DVM Insurance Agency, Inc. Eastwood Insurance F & B, Inc. Farmland Mutual Insurance Company Freedom Specialty Insurance Company FutureHealth Corporation FutureHealth Holding Company FutureHealth Technologies Corporation Gardiner Point Hospitality, LLC Harleysville Group Inc. Harleysville Insurance Harleysville Life Insurance Company Harleysville Mutual Insurance Co. Harold Parsons Insurance Agency Insurance Intermediaries, Inc Intervent USA, Inc. Kenneth Rhodes Agency Life REO Holdings, LLC Lone Star General Agency, Inc Mullin TBG Insurance Agency Services, LLC National Casualty Company National Casualty Company of America, Ltd. National Deferred Compensation National Deferred Compensation, Inc. Nationwide Advantage Mortgage Nationwide Advantage Mortgage Company Nationwide Affinity Insurance Company of America Nationwide Affordable Housing, LLC Nationwide Agribusiness Nationwide Agribusiness Insurance Company Nationwide Alternative Investments, LLC Nationwide Asset Management Holdings Nationwide Asset Management LLC Nationwide Assurance Company Nationwide Auto Insurance Nationwide Bank Nationwide Better Health, Inc. Nationwide Cash Management Company Nationwide Community Development Corporation, LLC Nationwide Corporation Nationwide Document Solutions, Inc. Nationwide Emerging Managers, LLC Nationwide Exclusive Agent Risk Purchasing Group, LLC Nationwide Financial Assignment Company Nationwide Financial Institution Distributors Agency, Inc. Nationwide Financial Services Capital Trust Nationwide Financial Services, Inc. Nationwide Financial Structured Products, LLC Nationwide Fund Advisors Nationwide Fund Distributors LLC Nationwide Fund Management LLC Nationwide General Insurance Company Nationwide Global Funds Nationwide Global Holdings, Inc. Nationwide Global Ventures, Inc. Nationwide Indemnity Company Nationwide Insurance Nationwide Insurance Company of America Nationwide Insurance Company of Florida Nationwide International Underwriters Nationwide Investment Advisors, LLC Nationwide Investment Services Corporation Nationwide Life and Annuity Company of America Nationwide Life and Annuity Insurance Company Nationwide Life Insurance Company Nationwide Life Insurance Company of America Nationwide Life Insurance Company of Delaware Nationwide Life Tax Credit Partners 2007-A, LLC Nationwide Lloyds Nationwide Management Systems, Inc. Nationwide Mutual Capital I, LLC Nationwide Mutual Capital, LLC Nationwide Mutual Fire Insurance Company Nationwide Mutual Funds Nationwide Mutual Insurance Company Nationwide Private Equity Fund, LLC Nationwide Property and Casualty Insurance Company Nationwide Provident Holding Company Nationwide Realty Investors, Ltd. Nationwide Realty Management, LLC Nationwide Retirement Solutions Nationwide Retirement Solutions Insurance Agency, Inc. Nationwide Retirement Solutions, Inc. Nationwide Retirement Solutions, Inc. of Arizona Nationwide Retirement Solutions, Inc. of Ohio Nationwide Retirement Solutions, Inc. of Texas Nationwide SA Capital Trust Nationwide Sales Solutions, Inc. Nationwide Securities, LLC Nationwide Separate Accounts, LLC Nationwide Services for You, LLC Nationwide Speciality Health Nationwide Variable Insurance Trust Newhouse Capital Partners, LLC Newhouse MD LLC Newhouse Special Situations Fund I, LLC NF Reinsurance Ltd. NFS Distributors, Inc. NWD Asset Management Holdings, Inc. NWD Investment Management, Inc. NWD Management & Research Trust Olentangy Reinsurance Company PEBSCO Pension Associates, Inc. Premier Agency, Inc. Provestco, Inc. RCMD Financial Services, Inc. Registered Investment Advisors Services, Inc. Retention Alternatives Ltd. Riverview Alternative Investment Advisors, LLC Riverview International Group, Inc. Riverview International Group, Inc. Scottsdale Indemnity Company Scottsdale Insurance Company Scottsdale Surplus Lines Insurance Company TBG Aviation, LLC TBG Danco Insurance Services Corporation TBG Financial & Insurance Services Corp. TBG Insurance Services Corporation The Cornerstone Agcy LLC The Healthcare Fund LDC THI Holdings (Delaware), Inc. Titan Auto Insurance Titan Auto Insurance of New Mexico, Inc. Titan Indemnity Company Titan Insurance Company Titan Insurance Services, Inc. V.P.I. Services, Inc. Veterinary Pet Insurance Veterinary Pet Insurance Veterinary Pet Insurance (VPI) Veterinary Pet Insurance Company Victoria Automobile Insurance Co. Victoria Financial Group Victoria Fire & Casualty Victoria Fire and Casualty Victoria Insurance Company Victoria National Insurance Company Victoria Select Insurance Victoria Specialty Insurance Company VPI (Veterinary Pet Insurance) VPI Pet Insurance VPI® Pet Insurance Washington Square Administrative Services, Inc. Western Heritage Insurance Company Whitehall Holdings, Inc. WI of Florida, Inc. William A. Papas Insurance Agency

Customer Review Rating plus BBB Rating Summary

Nationwide has received 3.71 out of 5 stars based on 85 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in 21 Counties in Central Ohio. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.