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BBB Business Review

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This company offers property & casualty insurance.

The scope of this Business Review issued by BBB serving Central Ohio  concerns the company's corporate headquarters in Columbus, OH and its company-owned regional, branch and claims service offices nationwide.

State Auto offers insurance in 33 states through approximately 3,400 independent agents / agencies, and separate BBB Business Reviews on independent agents / agencies are available at

BBB Accreditation

A BBB Accredited Business since

BBB has determined that State Auto Insurance Companies meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for State Auto Insurance Companies include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 65 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

65 complaints closed with BBB in last 3 years | 18 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 9
Delivery Issues 1
Guarantee/Warranty Issues 0
Problems with Product/Service 55
Total Closed Complaints 65

Customer Reviews Summary Read customer reviews

21 Customer Reviews on State Auto Insurance Companies
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 1
Negative Experience 19
Total Customer Reviews 21

Additional Information

BBB file opened: July 01, 1941 Business started: 08/16/1921 in OH Business incorporated 08/15/1921 in OH
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Ohio Department of Insurance
50 W. Town St. Third Floor - Suite 300, Columbus OH 43215
Phone Number: (614) 644-2658

Type of Entity


Business Management
Mr. Michael E LaRocco, President & CEO Mr. Kyle Anderson, Asst VP Dir Corporate Communications Mr. Steven E. English, VP and CFO Mr. Clyde H. Fitch, Senior VP and Chief Sales Officer Ms. Lori M. Siegworth, VP, Chief Strategy & Organization Effectiveness Mr. James A. Yano, VP, Secretary and General Counsel
Contact Information
Principal: Mr. Michael E LaRocco, President & CEO
Business Category

Insurance Companies Insurance - Auto Insurance - Bonding Insurance - Homeowners Insurance - Rental Insurance - Liability Insurance - Property Insurance - Workers Compensation Insurance Services Insurance Services - Commercial

Alternate Business Names
Farmers Casualty Ins. Co. Meridian Insurance Group Inc. Meridian Security Insurance Company Milbank Insurance Co. Patrons Mutual Insurance Company of Connecticut Risk Evaluation and Design LLC Rockhill Insurance Company RTW Inc. State Auto Financial Corp State Auto Insurance Companies Corporate Headquarters & Regional Branch & Claims Service Offices State Auto Property & Casualty Ins. Co. State Automobile Mutual Insurance Company

Customer Review Rating plus BBB Rating Summary

State Auto Insurance Companies has received 3.77 out of 5 stars based on 21 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in 21 Counties in Central Ohio. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.