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BBB Accreditation

A BBB Accredited Business since

BBB has determined that USA111 Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for USA111 Inc. include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 30 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

30 complaints closed with BBB in last 3 years | 8 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 2
Billing/Collection Issues 0
Delivery Issues 1
Guarantee/Warranty Issues 7
Problems with Product/Service 20
Total Closed Complaints 30

Customer Reviews Summary Read customer reviews

4 Customer Reviews on USA111 Inc.
Customer Experience Total Customer Reviews
Positive Experience 2
Neutral Experience 0
Negative Experience 2
Total Customer Reviews 4

Additional Information

BBB file opened: January 18, 2006 Business started: 09/29/2003 in OH Business incorporated 09/29/2003 in OH
Type of Entity


Business Management
Mr. Jianwen Li, President Ms. Jennifer Evans, Lead Customer Service Rep Ms. Carolyn Schafer, General Manager
Contact Information
Customer Contact: Ms. Jennifer Evans, Lead Customer Service Rep
Principal: Mr. Jianwen Li, President
Business Category

Electronic Equipment & Supplies - Dealers Internet Shopping Computers - Supplies & Parts

Products & Services

USA111 Inc. sells the following brand(s): IRULU, Irulu, Pipo, Rulu

USA111 Inc. offers the following product(s): Accessories, Cloths, Electronic item

Method(s) of Payment
Paypal, Visa Card, Master Card, Discover Card and American Express Card
Refund and Exchange Policy
We value our customer service as the real and most important product of USA111 Inc., so we offer one-year limited warranty and 60-day money back guarantee for all of our products! a. Within two months after receipt of the product: As a professional company, we would kindly accept return and request for refunds for whatever reasons: Full refund with shipping fee or Free exchange for return/exchange of defects or wrong items; Full refund or free exchange for return of Non-defective items within the 60 day warranty period, customer will pay the two-way shipping fee of returned item only. which should be in original conditions with all original package contents, The safest shopping you can have any-where! b. After two months but within one year: The buyer pays the two-way shipping fee and restocking fee; if the buyer would like to exchange for a brand new one, He/she would pay a 50% restocking fee. this includes shipping the two-way shipping and a new IRulu product.  We guarantee one year limited warranty. The fairest and unbeatable warranty service you can have online! Buy our products with confidence!
Alternate Business Names Pigpony

Customer Review Rating plus BBB Rating Summary

USA111 Inc. has received 4.34 out of 5 stars based on 4 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in 21 Counties in Central Ohio. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.