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BBB Accreditation

A BBB Accredited Business since

BBB has determined that Abercrombie & Fitch meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Abercrombie & Fitch include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 487 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Industry Ratings Comparison | Chart


Customer Complaints Summary Read complaint details

487 complaints closed with BBB in last 3 years | 160 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 68
Billing/Collection Issues 35
Delivery Issues 89
Guarantee/Warranty Issues 1
Problems with Product/Service 294
Total Closed Complaints 487

Customer Reviews Summary Read customer reviews

9 Customer Reviews on Abercrombie & Fitch
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 9
Total Customer Reviews 9

Additional Information

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BBB file opened: January 01, 1966 Business started: 06/04/1892 in OH Business started locally: 06/04/1892
Type of Entity

Corporation

Business Management
Mr. Michael Jeffries, Chairman & CEO Mr. Jason Rosser, Direct to Consumer Operations Manager Mr. Tim Simeone , Customer Service
Contact Information
Principal: Mr. Michael Jeffries, Chairman & CEO
Customer Contact: Mr. Tim Simeone , Customer Service
Business Category

Clothing - Retail Childrens & Infants Wear - Retail Mens Clothing & Furnishings - Retail Womens Apparel - Retail Fashion Accessories

Service Area
The scope of this BBB report concerns retail and e-commerce matters nationwide.
Alternate Business Names
Abercrombie Kids Gilly Hicks Hollister Co.
Additional Information

Abercrombie & Fitch Co. is a specialty retailer headquartered in New Albany, Ohio. The company offers Abercrombie & Fitch, Abercrombie, Hollister Co., Gillly Hicks and Abercrombie Kids brands in retail stores throughout the United States, through catalogs, and via e-commerce websites www.abercrombie.com, www.abercrombiekids.com, www.hollisterco.com. Credit card/billing matters for this company are processed by Comenity Bank which provides credit card and billing account services for many retail stores and businesses nationwide. BBB maintains a separate report on Comenity Bank which is available at www.bbb.org.

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Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in 21 Counties in Central Ohio. Businesses may engage in more than one type of business.
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What is a BBB Business Review?

We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.

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About BBB Business Review Content & Services:

Some Better Business Bureaus offer additional content & services in BBB Business Reviews.
The additional content & services are typically regional in nature or, in some cases, a new product or service that is being tested prior to a more general release.
Not all enhanced content & services are available at all Better Business Bureaus.

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Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.

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BBB Complaint Process

Your complaint will be forwarded to the business within two business days. The business will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the business's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.

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What is BBB Advertising Review?

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.

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What government actions does BBB report on?

BBB reports on known significant government actions involving business' marketplace conduct.

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BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.

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