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Find a Location

Toyota Direct has 3 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.
    • Toyota Direct

      4248 Morse Rd Columbus, OH 43230-1486

      BBB Accredited Business
    • Toyota Direct

      4391 Cleveland Ave Columbus, OH 43224

      BBB Accredited Business
    • Toyota Direct

      2361 Morse Rd Columbus, OH 43229-5856

      BBB Accredited Business

    Business ProfileforToyota Direct

    New Car Dealers
    Multi Location Business
    BBB accredited business

    At-a-glance

    Customer Reviews

    1.2/5stars

    Average of 20 Customer Reviews

    Customer Complaints

    53 complaints closed in last 3 years

    26 complaints closed in last 12 months

    BBB Rating & Accreditation

    Accredited Since: 1/20/2004

    Years in Business: 43

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Overview

    Toyota dealer

    Products & Services

    Toyota dealer

    Business Details

    This is a multi-location business.

    Find a Location

    Toyota Direct has 3 locations, listed below.

    *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

      Country
      Please enter a valid location.
      • Toyota Direct

        4248 Morse Rd Columbus, OH 43230-1486

        BBB Accredited Business
      • Toyota Direct

        4391 Cleveland Ave Columbus, OH 43224

        BBB Accredited Business
      • Toyota Direct

        2361 Morse Rd Columbus, OH 43229-5856

        BBB Accredited Business
      Location of This Business
      4248 Morse Rd, Columbus, OH 43230-1486
      BBB File Opened:
      8/13/1980
      Years in Business:
      43
      Business Started:
      8/2/1980
      Accredited Since:
      1/20/2004
      Licensing Information:
      This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
      Alternate Business Name
      • Drive Direct
      • Auto Direct, LLC
      • Direct Auto Plex
      • Performance Toyota
      Business Management
      • Mr. Michael Dever, President
      • Mr. Jim LeMay, VP Operations
      • Ms. Teri Romine, Accounting
      • Mr. Ryan Belcher, General Manager
      • Mr. Bruce Daniels, Director of Operations
      • Ms. Kathleen Fowler, Receptionist
      • Ms. Kathy Shewak, Executive Administrator
      Contact Information

      Principal

      • Mr. Michael Dever, President

      Customer Contact

      • Mr. Bruce Daniels, Director of Operations
      • Ms. Kathleen Fowler, Receptionist
      • Ms. Kathy Shewak, Executive Administrator
      Additional Contact Information

      Fax Numbers

      • (614) 476-1807
        Primary Fax

      Phone Numbers

      Email Addresses

      Industry Tip

      BBB Tip: Buying a new car

      Customer Complaints

      53 Customer Complaints

      Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

      File a Complaint

      Most Recent Customer Complaint

      03/18/2024

      Complaint Type:
      Sales and Advertising Issues
      Status:
      Resolved
      On March 6th I called in about a 2017 Honda Civic Sport . Talked to a gentleman named Dakota . While on the phone my first question was , can I use my credit union as a financing option? Cause I have a pre approval for the vehicle, Was told I could , but urged me to fill out an app because they use 65 banks he said,and I could possibly get better rates . I went ahead and filled out the application. He asked me for all my trade in information, so I sent that along with pictures of my trade in . Didn’t hear from him again for the day. Figured just busy . Next day comes . Thursday. Figured I hear back from him first thing in morning since I sent all information in and talked on n off with him the day prior . I end up sending a text asking if he heard anything . Got no response. I called in and said I could not get ahold of the him and would like a different salesman . Encouraged me to not give up on him and said they would have him call me in the next 10 or 15 minutes and he did do that. He let me know that I would need a cosigner and money down which didn’t make any sense to me because I had a preapproval through my credit union which didn’t require any of that. Kept asking for the terms he got on his end . Kept being ignored with that question. I told him well ,okay I can do a cosigner then but depending on rates offered I’ll use my bank . He told me to hold tight for a few that it was sitting on his managers desk, and I never heard from him again that day. So after texting him again asking for some answers as it should only take 1 day to purchase a car not 3 . He ignores me again. I call in again on Friday asking what was going on AGAIN! Asking for what my terms and rates are so I can compare . Never got a call back . Call again on Saturday since the text I sent again on Saturday I was ignored also . On Saturday I asked to talk to sales manager. He didn’t have one care in the world of my issues . Said it sold . How is it legal to sell a car from underneath someone who was in the middle of purchasing? I was ignored and called everyday on top of texting . They sold the car . The manager was just like , oh that sucks . We have more civics on the lot . I wanted that Honda . Been looking for months for that type of Honda . If this is how they treat military widows when my husband died to protect this company to be shady . Wanted to reach out to you guys before I hire a attorney on this matter . This is morally and ethically unacceptable for this company to do me that way for no reason . I feel it’s because I had a approval and no money down and the way he pressured me on the phone for money down was not right either . My hours are cut at work as I’m having a cancer scare so I have lots of time to take this as far as I can go . Will provide all texts and my approval with time stamped on that Thursday once I talk to someone about this matter . Not providing my proof in case I take this to court .
      Read More

      Customer Reviews

      20 Customer Reviews

      What do you think? Share your review.

      How BBB Processes Complaints and Reviews

      Start a Review

      Most Recent Customer Review

      Brenda W

      1 star

      12/12/2023

      Within 2 weeks of buying a Chevy Cruze I was stranded in a parking lot I called Toyota over and over perry the salesman ignored me ***** his assistant gave me the wrong tow number after waiting on her for over an hour Toyota claims I have a correct car fax on my Chevy Cruze since Toyota could care less they sent me to lash who found the issue immediately now Toyota refuses to pay lash Chevrolet perry told me file with warranty company Toyota on Morse road knowingly are selling bad cars to customer then refused to answer any emails or phone calls regarding my car I when I got my car back the first and second time from Toyota my fuel was gone I took on full tank got back not even half tank they were joy riding making my vehicle worse the main issue is Toyota on Morse and Cleveland Ave are lying and cheating customer and they don't care they need shit down and fired immediately!!!!

      Local BBB

      BBB of Central Ohio

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