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BBB Accreditation

A BBB Accredited Business since

BBB has determined that Hoover's Inc meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Hoover's Inc include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 14 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

14 complaints closed with BBB in last 3 years | 9 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 5
Billing/Collection Issues 2
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 7
Total Closed Complaints 14

Additional Information

BBB file opened: November 19, 1998 Business started: 11/19/1998 Business started locally: 11/19/1998 Business incorporated: 03/01/1990 in DE
Type of Entity


Business Management
Ms. Laura Meadows, Leader, Hoover's Customer Service Ms. Kamila Angiuli, Marketing Coordinator Ms. Martha Gutierrezm Ms. Patricia Pearland, VP Marketing
Contact Information
Principal: Ms. Laura Meadows, Leader, Hoover's Customer Service
Business Category

Information Bureaus Internet Services Mailing Lists Marketing Consultants Financing Consultants

Business Management

This business is a subsidiary of Dun & Bradstreet. BBB has a separate report on Dun & Bradstreet available at:

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Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

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BBB Complaint Process

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Additional Phone Numbers

  • (512) 374-4501 (Fax)
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Complaint Detail(s)

4/1/2014 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: This company has me and my home address listed on thieir website as a business. I am a family man whom this "company" displays my personal information on their website. I do not own a company and I sure as hell wouldn't want to be associated with these assholes if I did. I contacted them multiple times to remove. I am always directed to an online dispute which errors out every time I complete it.

Desired Settlement: Remove my information from their sketchy dtatbase and website!!!! Then provide me with the "President" of Hoover's name and home address so I can post it all over the web like these shady ******* did to me.

Business Response: Hoover's has taken action to remove the listing as requested. Please see the information emailed to Mr. ********* below regarding the removal activities.


We received your Better Business Bureau complaint ID *******. The record has been suppressed. The record should vanish entirely from the site within a day or two. Google’s search results may be active on Google for another couple of weeks until Google refreshes their search results based on changes to our site. Any lingering search result link would just lead to a “Page Not Found” message until those results go away.

Please reach out with any further questions. We apologize for the errors who experienced when attempting to request the removal via the online system.

The URL we are removing****_***************************html


Hoover's Customer Support
Hoover's Case ********

Consumer Response: Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution is satisfactory to me.


**** *********

BBB's Final Determination: Consumer accepted resolution offered by the business.

3/14/2014 Problems with Product/Service
3/7/2014 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: Asked for a demo of their product on 12/15/12. After less than thirty days, 1/12/13, I decided the product did not meet my requirements and asked to cancel. Only then I was told I could not cancel and would be charged $3,000.00 at the rate of $250.00 monthly. I never signed a contract or agreed to an annual contract. ***** said that he could probably only charge me $1,000.00 for the demo. I said that was better but still not what I agreed too. I cancelled the credit card used for the demo. Hoover's, a D&B company found a credit card not used in Hoovers dispute and charged it the $250.00 for the next 10 months. I have filed a complaint with my MasterCard company and they are reviewing. Hoover's competitor, ZoomInfo, gave me a 90 day trial for free.

Desired Settlement: I would be willing to settle for a charge of $1,000.00 for there time involved but not the $3,000.00 charged.

Business Response: The contract accepted by Mr. ****** was available to him before he accepted it and entered his credit card information.  As Mr. ****** agreed to the terms of the contract, the position of Hoover’s is that Mr. ****** was responsible for the payments related to the contract term. 

Consumer Response: Complaint: *******

I am rejecting this response because: I was not offered a five day trial. I was called by D&B. We had a civil conversation. ***** told me there was a five day trial but I did not elect that option. I did not select that option because I was not offered that option. This dispute boils down to "ethics" and I told ***** D&B was less than ethical and if the $3,000 is that important to D&B, so be it. They get the $3,000 but it will come back in carma. He told me would submit my side of the story to management and they would decide if they will settle for something less than the $3,000.

Thanks for your help.


******* ******

Business Response: The Hoover's Sales Leader has reviewed the request and has found that we cannot grant the request to settle for $1000.00.

Consumer Response: Complaint: *******

I am rejecting this response because:I was told after the fact that they had a five (5) day trial which was never offered to me. It's obvious to me that they new they had an inferior product so knew I would not contract for their services. The only recourse I have is to tell PLS Logistics to take them off the "recommend" list. Hopefully this will keep others from falling for their unethical business practices.


******* ******

BBB's Final Determination: BBB determined that while the business addressed the complaint issues, the complanant was dissatisfied and the matter was outside the BBB Rules of Arbitration.

2/17/2014 Advertising/Sales Issues
2/17/2014 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: I have just discovered Hoover's Inc., Austin, TX, is using my name and address without my knowledge or consent. I have never heard of this company and can't think of any reason they would use my name/address. I contacted a Hoover's customer rep and was told "go to the website and remove your name." That's all she would say to me. I asked to be connected to a supervisor and was told again, "go to the website and remove your name." There is nothing on their website to remove anything. I have not been able to resolve having my name removed from their company. I discovered the problem when I looked for my name concerning another legitimate company with whom I do business.

Desired Settlement: Require Hoover's Inc. to remove my name and address from their data base. I would like to know why they are publishing my information without my consent.

Business Response: We have put in place actions to remove **** ********'s information from  Once that information is removed, ******.com will need to detect that the page is no longer active.  As Hoover's cannot control ******.com's search results update timing, we ask for patience while this process takes place. 

Consumer Response: Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution is satisfactory to me.


**** ********

BBB's Final Determination: Consumer accepted resolution offered by the business.

2/11/2014 Advertising/Sales Issues
12/19/2013 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: I googled "list of Fortune 500 Companies" and this particular company's website came up. The website advertises FREE list of Fortune 500 Companies. It even discloses no purchase necessary. When I spoke to someone on live chat, they would not honor this free list. There is nothing on the advertisement site where it specifies certain requirements or criteria in order to qualify for the free list. I am very angered by the nature of companies giving false claim to free things just to bait you in. It's either free or it isn't.

Desired Settlement: I would like to receive the "free" list of Fortune 500 Companies (and other pertinent information as described on the website ad) as advertised on their website, nothing more.

Business Response: The Fortune 500 list is available to those who speak with a Salesperson and engage in a free trial of Hoover's as described on the page linked from the Google ad. We will check the wording of the Google ad to see if it should be modified. As a courtesy, we will provide the Fortune 500 list via email to Ms. *********.

BBB's Final Determination: Business offered a resolution. Consumer did not pursue further with BBB and the matter was assumed to be resolved

10/1/2013 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: On 9/16/I3 I signed up for the Hoovers business service after talking with the sales rep ***** *****I paid the $89 monthly fee. On 9/17/13 I started using the program. After just 2 company searches I realized that the service was not at all as they claimed in providing me basic information on a company and contacts. I gave up and called the sales rep the very next day 9/18/13 to let her know and get a refund. She explained that she was not able to help me and gave me the customer service number. Finally got through to them on 9/19/13 and was told I had to send an e-mail. 9/19/13 I sent the e-mail explain the issue and asking for a refund. After 9 days and 5 phone calls of getting the run-a-round, I received an e-mail saying they do not give refunds.I called the rep ***** ***** again on 9/27/13 asking what she could do to help.. cant help you it is on the e-commerce side Apparently she can only sell the product??? She gave me **** ******** direct line. I left a message but have still not hear back.

Desired Settlement: I would like a refund for my $89.00 for a product that does not work for my needs and was told it would. I also requested the refund within less that 24 hours.

Consumer Response: Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution is satisfactory to me.


**** ****

Dear BBB Team,

Well I have to say you all have amazing results!! Shortly
after I received your e-mail confirming that my complaint has been send to the
company, I received an e-mail  from the company Hoovers  

Letting me know that  “An exception has been made to
our refund policy, and we have issued a credit of $89.00 back to your card for
this order.”

Thank you so much for your help!!!

Do I need to do anything else to close this case?


BBB's Final Determination: Consumer accepted resolution offered by the business.

6/26/2013 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: When I first contacted Hoovers regarding their lead system and email contacts I explained in detail what I was looking for. The sales person assured me that this was exactly what I needed. After using their system for contacts on two different occasions, I was less than satisfied because the contacts on the majority of the calls and emails I sent were not correct. I told them form the beginning that was use was only for the Denver Colorado area and it was important that these leads worked for me. I called and explained what had happened with the returned emails and was told they could credit me the emails. But that does me no good. I need the correct contacts or this system does me no good. I asked for my account to be canceled because I had only used it a couple of times and it is not going to work for me. I was told that it was non-cancelable and that I would have to pay my entire contract obligations. I emailed there cancelation department and got the same response. I believe that the salesman sold me this VERY expensive service without having my best interest in mind. I am not trying to be difficult but under the circumstances I feel that this service is costing me more in time and effort on my part and I am best served by using the ****** *****, which I have been using. I could see if I had used this several times and decided to dump it, but I only tried it twice and was dissatisfied both times. I initially was going to try the trial but the sales rep said that I would be better off just getting the services because the trial was limited and wouldn’t meet my particular needs.

Desired Settlement: I feel that this company should charege me for the limited usage and refund the difference to me. This is what I requested in my email to them and I got a reply that I was to pay the whole thing.

Business Response:

Hoover's has offered a partial refund to ** ********* and are waiting for a response from him.

Consumer Response: [To assist us in bringing this matter to a close, you must give us a reason why you are rejecting the response. If no reason is received your complaint will be closed Administratively Resolved]

Complaint: *******

I am rejecting this response because: I still feel this is unfair do to the fact that I haven't gotten ANY results by using this system and they are wanting to charge me $1,432.76. I am willing to pay for the services I used on the system, that did me no good. As i have mentioned this system does me no good and I explained that my needs were very important and was assured from account rep that this would work for me. I have found people on line who experienced the same unsatisfied results as i have. I have not used this system from the time of my complant and do not intend on ever using it again. I just want this to end to where both parties are being treated fair.


****** *********

Business Response: Hoover's has negotiated a cancellation of the contract and a refund of $716.38. No other charges will take place on this account.

Consumer Response: [A default letter is provided here which indicates your acceptance of the business's response.  If you wish, you may update it before sending it.]

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution is satisfactory to me.


****** *********

BBB's Final Determination: Consumer accepted resolution offered by the business.

1/29/2013 Billing/Collection Issues
12/11/2012 Billing/Collection Issues
8/24/2012 Problems with Product/Service
7/3/2012 Problems with Product/Service
9/30/2011 Advertising/Sales Issues