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BBB Accredited Business since

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BBB Accreditation

A BBB Accredited Business since

BBB has determined that meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 4 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

4 complaints closed with BBB in last 3 years | 2 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 1
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 2
Total Closed Complaints 4

Customer Reviews Summary Read customer reviews

0 Customer Reviews on
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: January 07, 2008 Business started: 01/01/2002 Business started locally: 01/01/2002 Business incorporated: 03/02/2003 in TX
Type of Entity


Business Management
Ms. Steve Raich, CFO Mr. Steven Steinberg, CMO
Contact Information
Principal: Ms. Steve Raich, CFO
Business Category

Baby Accessories & Services Baby Carriages & Strollers

Alternate Business Names Wise Innovations, Inc.

Additional Locations

  • 106 E Old Settlers Blvd Ste D100

    Round Rock, TX 78664


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Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

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BBB Complaint Process

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Complaint Detail(s)

7/11/2014 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: On June 6th 2014 I bought an Arms read organic ****ress, the description of the ****ress was very brief. I saw on the first page of babyearth website "hassle free returns" and ordered the ****ress it was 149.00 plus tax. It came and it was the wrong ****ress. In order to see if the ****ress did work I had to open it. Once I realized it was wrong ****ress it was sent back. BabyEarth emailed me that a refund would be $112.00 for re stocking fees. they claim its in the fine print. When I called to talk to the people who were emailing me I was treated so rude. Saying that I was hassling them because I was looking for a hassle free return of my items and I was feeling hassled.

Desired Settlement: I would like a full refund

Business Response: Unfortunately, the customer is not providing you with a factual account of this transaction.  He placed the order on, not on the website as he says in his complaint.  Nevertheless, our returns policy is clearly stated on both websites.  He ordered the Arm's Reach Original Co-Sleeper Organic ****ress, and that is what we sent him.  The ****resses are wrapped in plastic by the manufacturer to protect them from contaminants before baby's first use which is why we do not accept the return of fabric items that have been opened and exposed in the home.  The customer contacted us and reported that he received the wrong ****ress, but did not tell us that he had removed the packaging.  We sent him a pre-paid return shipping label in good faith believing the customer's report that the incorrect ****ress was sent and that he would return the one he received in new and unused condition.  When our Returns Department received the ****ress back at our warehouse, we found that it was not only the correct ****ress that had been ordered, but it had also been opened by the customer.  For this reason, a 25% restocking fee was deducted from his refund as outlined in our returns policy (*note, the customer said it was "in the fine print" - not our representative as he alleges).  The customer filed a claim with and proceeded to send threatening emails to us about writing slanderous reviews on line unless we refunded him the 25% restocking fee.  He also called our customer service department threatening to "hit us where it hurts," but our representative was able to maintain her composure and professionalism despite being berated with expletives by this customer. 

This morning, Amazon resolved the claim and refunded the remaining 25% to appease the customer, but the money was not charged back to BabyEarth.  Amazon has always been in support of our stated returns policies.  The customer has followed through with his threats and posted false complaints on various websites accusing us of "bait and switch" among other complete fabrications in an effort to tarnish our reputation with our on line customer base.  We have email records of all correspondences that we are happy to provide you to assist with your review if necessary.

We regret that the customer was not satisfied with the service we provided despite making exceptions to our returns policy.  If you need any additional information whatsoever, please let me know.  We value our relationship with the BBB and have great respect for your review process.

Warmest regards,

********* *** ****
BabyEarth Customer Service Manager     

Consumer Response: Complaint: ********

I am rejecting this response because: I deserve an apology  


**** *****

1/22/2014 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: We received the ****** ***** ***** BAby set in cherry however, the item was missing a part. Several calls was made to customer service as well msg were left with ***** *****, ***** *********, ***** and ***, and **** but no calls were returned. Are they still in business?

Desired Settlement: Refund for the purchase price of the gift in the form of a check or a replacement asap.

Business Response: We received an email from this customer and have authorized the return of this defective item.  We sent a prepaid return shipping label, and as soon as the product is returned by the customer, we will issue a credit for the full price of the product.

Business Response: We received an email from this customer and have authorized the return of this defective item.  We sent a prepaid return shipping label, and as soon as the product is returned by the customer, we will issue a credit for the full price of the product.

Consumer Response: Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution is satisfactory to me.


* ********

Consumer Response: Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution is satisfactory to me.


* ********

2/20/2013 Billing/Collection Issues | Complaint Details Unavailable
12/7/2012 Problems with Product/Service