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BBB Business Review

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Description

This company offers internet retail of appliances and related products.


BBB Accreditation

A BBB Accredited Business since

BBB has determined that Living Direct, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.


Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Living Direct, Inc. include:

  • Length of time business has been operating
  • Response to 95 complaint(s) filed against business
  • Resolution of complaint(s) filed against business


Customer Complaints Summary Read complaint details

95 complaints closed with BBB in last 3 years | 35 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 17
Billing/Collection Issues 7
Delivery Issues 7
Guarantee/Warranty Issues 6
Problems with Product/Service 58
Total Closed Complaints 95

Customer Reviews Summary Read customer reviews

6 Customer Reviews on Living Direct, Inc.
Customer Experience Total Customer Reviews
Positive Experience 2
Neutral Experience 0
Negative Experience 4
Total Customer Reviews 6

Additional Information

BBB file opened: November 02, 1999 Business started: 10/16/1999 in TX Business started locally: 10/16/1999 Business incorporated 07/13/2001 in TX
Type of Entity

Corporation

Business Management
Mr. Rick Lundbom, CEO Mr. James P Reilly, Customer Service Supervisor Mr. Rudy Cantu, Customer Care
Contact Information
Customer Contact: Mr. Rudy Cantu, Customer Care
Principal: Mr. Rick Lundbom, CEO
Principal: Mr. James P Reilly, Customer Service Supervisor
Business Category

Internet Shopping Appliances - Major - Dealers Appliances - Small - Dealers Importers

Alternate Business Names
CompactAppliance.com HotWaterSource.com IceMakerDirect.com Kegerator.com Living Direct LivingDirect.com OpenBoxDirect.com PortableAirShop.com Richlund Ventures SimplyDehumidifier.com WasherDryerCombo.com WineCoolerDirect.com

Customer Review Rating plus BBB Rating Summary

Living Direct, Inc. has received 4.31 out of 5 stars based on 6 Customer Reviews and a BBB Rating of A.

BBB Customer Review Rating plus BBB Rating Overview
X

BBB Customer Review Rating plus BBB Rating Overview


BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.
Details

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.