Lured by attractive prices in online ads, consumers report sellers using Easy Yard Sale as their agent. Customers are asked to register with the business and are contacted by the seller to wire money to the United Kingdom for goods their website claims they have in possession.
So why are consumers falling for this scam? Easy Yard Sale takes advantage of the escrow service model. An escrow operates as an intermediary between the buyer and seller. Meaning, an escrow company takes the consumers money before delivering the product.
There are legitimate providers of this service, but Easy Yard Sale uses altered founders on their website and made a false online BBB Business Review and rating. In their About Us page, the company copied photos of eBay’s management and changed their names and employment history. EBay denies any affiliation and said, “the executives names have been altered and they are not affiliated with this business.”
Further, the company touts two founders in London, UK. BBB research found they are for a legitimate similar company in Vermont, US who deny any affiliation. BBB also believes images and videos used on the company’s website and on other promotional sites have been altered.
Based on the foregoing, BBB is concerned with the accuracy and legitimacy of customer reviews on blogs. One review claimed, “Their simple but effective methods caught my attention in the first place and I was amazed on how quick the transaction went. They most definitely are NOT a scam.” These also seem to counter the experience of at least one consumer who reported that they failed to receive the trailer they paid for despite multiple promises of delivery.
BBB could not locate any corporate or other registration for this business and the address listed appears to be non-existent. According to the United States Postal Service, it is a non-deliverable address. See Easy Yard Sale’s business review for more: go.bbb.org/1jDHOan
Your BBB advises consumers to investigate all online businesses before doing business with them. Review our tips on how to spot a fake online company below.
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Original story published by BBB in Northeast California. To read original click here.