Guest Blogging: How to Guide

June 12, 2014

Thriving online is all about producing great content—that’s writing, graphics, videos, etc. One of the best ways to create content and build your authority is to create your own blog. It’s a simple way to produce fresh content, incorporate some keywords, and give your company a unique voice and personality.

And then there’s guest blogging, which has become a common practice for many people and organizations throughout the online realm. But what is guest blogging?

What’s the Goal?

The concept of guest blogging is simple enough: you provide another blog with good, relevant content. It’s a win-win situation, because they get to add fresh, well-written content to their blog, and you might get:

  • Exposure for your website
  • Recognition as an authority in the industry
  • Backlink(s) to your site

Granted, with good content on an authoritative blog, you can accomplish all for those things and more. However, if you just want to aim for either of the first two goals, find blogs with a large, engaging audience. If you’re just looking for that precious link juice, you’ll want to contribute to blogs connected to authoritative root domains.

Finding Opportunities

Before you get in on the guest blogging scene, you should figure out what to look for.Find blogs that feature content that focuses on or is related to your specific niche/industry.

  • The audience should be interested in your industry.
  • The blog owner(s) should be active on a variety of social media platforms, which ensures that your work will get promoted.
  • The blog has a relatively engaged readership ready to interact with you and share the content socially.

Once you’ve narrowed things down, you can find opportunities through a variety of channels. Search keywords related to your industry through Google or social media platforms, like Twitter.

Submitting a Great Guest Post

So you’ve found a blog and pitched your idea. Now it’s time to submit your guest post. Make sure you’ve spent time creating useful, interesting, and unique content. You’re building relationships and readership, and representing yourself or your company through your writing, so make sure it’s done well.

Remember that your post isn’t about you or your business. Guests posts are not advertisements. They should provide relevant information that focuses away from your own brand. Anything about your business or related items should go in your author bio.

Don’t be afraid to include some internal links to other useful resources that supplement your ideas and information.

Finally, make sure you end with a call to action for comments. An active discussion makes for a better post.

This article brought to you courtesy of Best Rank, Inc.