Chances are your employees have heard of the BBB and may have even used our services. But do they really know what being an Accredited Business means?
Consumers are faced with a multitude of choices every day. In a crowded marketplace it is very important for a business to make a good first impression. As a business owner, your employees are on the front lines and they may be your first impression of you to customers. You want to make sure that consumers choose you, but you also want to keep them coming back to you. What is that secret ingredient? BBB Accreditation.
For over 100 years, the BBB has been the guiding force in creating an ethical marketplace. Scammers, spammers, and frauds have been since the dawn of time. The BBB was started by businesses just like yours in an attempt to ensure that the bad, unethical ones didn’t take over the marketplace.
Not every business out there is a BBB Accredited Business. It is a special community of businesses that are held to a higher standard. A trustworthy marketplace not only saves consumers headaches, but it also keeps money flowing to the good, respectable businesses that deserve it.
So what are these standards that supposedly “good” businesses uphold? These are known as the BBB Code of Business Practices. These standards represent good business practices generally and BBB Accreditation Standards specifically. Those standards are:
§ Build Trust
§ Advertise Honestly
§ Tell The Truth
§ Be Transparent
§ Honor Promises
§ Be Responsive
§ Safeguard Privacy
§ Embody Integrity
As the head of your organization, it is of the utmost importance that everyone of your employees understands that these eight ethical practices are not just the bare minimum that needs to be done in order to protect your business image – they are the beginning to your success.
For more information on the BBB Code of Business Practices go to www.bbb.org.