BBB “Secure Your ID” Day Attracts 15,000 People Across North America

April 30, 2010

Better Business Bureau helps consumers shred more than 480 tons of sensitive documents for free

April 30, 2010 - Better Business Bureau helped more than 15,000 individuals and small business owners fight identity theft by shredding a record-breaking 480 tons of sensitive paper documents for free at “Secure Your ID” Day community events across North America on April 17.

“The success and popularity of ‘Secure Your ID’ Day grows every year and BBB is proud to provide this service to communities across North America,” said Kelvin Collins, President/CEO of the BBB of Central Georgia & the CSRA. “BBB is here for consumers not only when they need help finding a trustworthy business or when they have a grievance with a company, but also to help them guard their finances and protect their families in small ways, every day.”

For the last two years, BBB has provided free document shredding and ID theft prevention tips twice a year as part of “Secure Your ID” Day. For the recent “Secure Your ID” Day, BBB shredded more than 480 tons of paper documents—a nearly 30 percent increase over the Spring 2009 event—at 50 locations across the US and Canada.

The Fall 2010 “Secure Your ID” Day will be held October 23. For more information on BBB “Secure Your ID” Day and identity theft prevention measures for both consumers and businesses, visit:

About BBB

BBB, the leader in advancing marketplace trust, is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free business BBB Reliability Reports® and charity BBB Wise Giving Reports®, and educational information on topics affecting marketplace trust. To further promote trust, BBB offers complaint and dispute resolution support for consumers and businesses when there is a difference in viewpoints. The organization is also a recognized leader in developing and administering self-regulation programs for the business community, and, with respect to the advertising industry, does that through a joint venture in conjunction with National Advertising Review Council partners. The first BBB was founded in 1912. Today, 123 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than four million local and national businesses and charities. Visit for more information.