If you are like most consumers who have email accounts, you probably have noticed an alarming number of unsolicited emails or “junk” emails showing up in your in-box. Many of these emails are often from people you do not know. Where do they all come from, and how can you reduce the amount you receive?
As the number of people online grows, marketers are increasingly using email messages to pitch their products and services. These unsolicited email messages are referred to as “spam.” Usually email marketers purchase a list of email addresses from a list broker, who compiles it by gathering addresses from the Internet. If your email address appears in a news group posting, a web site, in a chat room, or in an online service’s membership directory, it may find its way onto these lists and into the hands of scam artists.
The Better Business Bureau and the Federal Trade Commission suggest the following tips on how you can reduce the amount of spam you receive:
· Try not to display your email address in public. That includes newsgroup postings, chat rooms, web sites or in an online service’s membership directories; spammers may use them to harvest addresses.
· Read and understand the entire form before you transmit personal information through a web site. Some web sites allow you to opt out of receiving email from their “partners” – read the directions carefully if you want to opt out.
· Consider establishing two email addresses – one for personal messages and one for newsgroups and chat rooms. You also might use a disposable email address service that would create a separate email address that forwards to your permanent account. If one of the disposable addresses begins to receive spam, you can shut it off without affecting your permanent address.
· Use a unique email address. Your choice of email addresses may affect the amount of spam you receive. Spammers use “dictionary attacks” to sort through possible name combinations at large ISPs or email services, hoping to find a valid address. Thus, a common name such as “jdoe” may get more spam than a more unique name like “jd51x02oe.” Of course, there is a downside – it is harder to remember an unusual email address.
· Use an email filter. Check your email account to see if it provides a tool to filter out potential spam or a way to channel spam into a bulk email folder. You might want to consider these options when you are choosing which Internet Service Provider (ISP) to use.
If you receive unwanted or deceptive messages, send a copy of the spam to your ISP’s abuse desk. By doing this you let the ISP know about the spam problem on their system and help them to stop it in the future. Make sure to include a copy of the spam, along with the full email header. At the top of the message, state that you are complaining about being spammed. Also complain to the sender’s ISP. Most ISPs want to cut off spammers who abuse their system.
Kelvin Collins is president/CEO of the Better Business Bureau of Central Georgia & the CSRA, Inc. serving 41 counties in Central Georgia and the Central Savannah River Area (CSRA). This tips column is provided through the local BBB and the Council of Better Business Bureaus. Questions or complaints about a specific company or charity should be referred directly to the BBB at Phone: 1-800-763-4222, Web site: www.bbb.org or E-mail: firstname.lastname@example.org or email@example.com