The Better Business Bureau Launches Service to Protect Online Holiday Shoppers

December 02, 2009

The BBB Accredited Business Locator ensures trust online

December 2, 2009 – Furthering its commitment to create a community of trustworthy businesses, Better Business Bureau has partnered with Azigo, a leader in user-centric technologies, to help consumers find businesses they can trust when they search and shop online this holiday season. Industry watchers are predicting online sales will be up this year, and now consumers can rest assured that the businesses they buy from are worthy of their trust.

The BBB’s Accredited Business Locator is powered by Azigo’s free, downloadable browser plug-in and displays the “BBB Accredited Business” seal whenever consumers search for products or services using popular search engines such as Google, Yahoo! and Bing. This seal indicates that a business is reputable and offers one-click access to the BBB report for that business. This provides maximum consumer protection and minimizes the risk of online fraud.

In addition to offering trusted guidance and advice to consumers on thousands of topics, BBB provides objective, unbiased evaluations on more than 4 million businesses across North America. More than 350,000 businesses across North America have earned BBB accreditation and agree to uphold BBB Standards for Trust, which include honoring promises and resolving marketplace disputes with customers. By partnering with Azigo, BBB can more easily deliver the most up-to-date information about trustworthy businesses to consumers in real time when it matters most – before they buy.

These in-browser reminders are powered by Information Card technology, a new standard endorsed by industry leaders such as Google, Microsoft, PayPal and Equifax. Information Cards simplify the Web, reducing login and Web site registration to a “one-click” experience while maintaining user privacy and safety. Azigo’s service uses Information Cards to create new and exciting Web experiences such as cross-site shopping reminders.

“Consumers rely on the BBB seal to help them quickly and easily identify trustworthy businesses, and the new Accredited Business Locator makes it even easier for shoppers to find businesses they can trust online,” says Kelvin Collins, President/CEO, Better Business Bureau of Central Georgia & the CSRA. “With more than $150 billion being spent online this year, we see our partnership with Azigo as a distinct way to help bring our advice and services directly to consumers at the point in time when they need help the most.”

“Azigo is committed to putting individuals in control of their digital experiences and to helping businesses build trusted customer relationships,” says Jack Connors, President of Azigo. “Trust is an essential component of this new user-centric model, and it’s also at the core of BBB’s mission. We are very excited about this partnership.”

About BBB

BBB, the leader in advancing marketplace trust, is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free business BBB Reliability Reports® and charity BBB Wise Giving Reports®, and educational information on topics affecting marketplace trust. To further promote trust, BBB offers complaint and dispute resolution support for consumers and businesses when there is a difference in viewpoints. The organization is also a recognized leader in developing and administering self-regulation programs for the business community, and, with respect to the advertising industry, does that through a joint venture in conjunction with National Advertising Review Council partners. The first BBB was founded in 1912. Today, 124 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than four million local and national businesses and charities. Visit for more information.

About Azigo

Azigo is committed to giving people greater control over their digital footprint, providing individuals an “anytime, anywhere” connection to their accounts, profiles, and relationships with friends and businesses they trust. The company offers related services that enable businesses to create durable, digital relationships with their customers, enabling opt-in delivery of relevant messages wherever their customers go in the virtual and physical world.

Azigo creates and uses open source technology in the development of its solutions, and is a member of the Information Card Foundation ( For more information about Azigo, please visit