BBB Warns of Company Taking Advantage of DTV Confusion by Misleading Consumers

July 01, 2008

Nationwide Advertising Campaign Falsely Promises Free TV and Free DTV Converter Boxes

The BBB is alerting consumers to beware of a misleading advertising campaign by an Ohio-based company called Universal TechTronics. Ads are running across the U.S. promising free television channels, services and digital TV converter boxes, but are really a bait and switch tactic that prey on consumers’ lack of knowledge about digital TV conversion requirements.

A BBB investigation found that Universal TechTronics is peddling “five-year warranties” for $59 that must be purchased with their “free” digital TV converter boxes. With shipping and handling fees rolled in, the total cost per box is nearly $100. BBB believes that these are the same boxes consumers can buy in electronics retail stores across the country using $40 U.S. government coupons that make the total cost to consumers about $20 per box.

“The bottom line is that these ads confuse and mislead consumers,” said Kelvin Collins, President/CEO of the BBB of Central Georgia & the CSRA. “Unfortunately consumers who do respond may find that not only will they not receive free products and services as implied by the ads, but they will end up paying more than they would have by taking advantage of the really good deal being offered through the DTV coupon program.”

Universal TechTronics’ ads imply that their converter boxes are free and will provide free channel reception, similar to the type of services consumers receive through cable or satellite providers. Ads state, “No Bills: New ClearView TV receives free channels, no need to pay for cable to get the new digital picture quality and sound,” and “Public to Get Free TV Without Gov't Coupon!” Additionally, the ads use the term “Miracle ClearView TV” to disguise the product and further deceive consumers.

Universal TechTronics has several product lines and also does business under the name Heat Surge LLC. Overall, in the past nine months the BBB has received nearly 200 complaints about the company’s business practices.

The company has received an unsatisfactory rating from the BBB due to its pattern of complaints. To date, complaints against the company concern slow delivery or non-receipt of product, difficulty reaching customer service representatives, delays in obtaining refunds after returning merchandise, product quality issues and advertising claims. The BBB reliability report on this company is available online.

Nationwide, 70 million TVs rely on antennas to receive over-the-air signals, making about 34 percent of all U.S. households at risk of losing broadcast reception to at least one TV set as a result of the digital transition according to the Leichtman Research Group. And nearly half of the households that could lose television service after the transition in 2009 are not prepared for the switch says a recent report from the federal government.

“Digital TV conversion may seem like a complicated, confusing issue,” added Collins. “But there are a number of easy-to-use resources that consumers can turn to for reliable, trustworthy information to make digital TV conversion a painless and inexpensive process.”

The National Association of Broadcasters (NAB) has a DTV Speakers Bureau composed of broadcast experts from over 650 local television stations nationwide. The NAB is working with the Better Business Bureau to ensure consumers get the facts about the upcoming transition to digital television. To request a local broadcaster to address groups or organizations, people can contact the Speakers Bureau at 877-693-8809 (toll-free) or request a speaker online at

For more information about digital TV conversion consumers can call the DTV hotline at, 888-DTV-2009, or visit:

On February 17, 2009, television stations will stop analog broadcasts, and exclusively broadcast in digital. Viewers who get reception with rabbit ears or an antenna, or who don't have a digital TV, will need a digital converter box to receive television programming. Television sets made after March 2007 already have digital tuners built into them, as required by federal law. Also, analog sets hooked up to cable or satellite systems will not be affected by the switch to digital TV and won't need a converter box.

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