BBB Business Review

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This business is not BBB accredited.

Universal Media Syndicate, Inc.

Phone: (330) 966-9000 Fax: (330) 244-7060 8000 Freedom Ave NW, Canton, OH 44720

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Universal Media Syndicate, Inc. is the advertising agency for, but not limited to Brilliant Built Technologies,  Universal Syndications d/b/a World Reserve Monetary Exchange, Heat Surge, Fridge Electric (ArcticPro Air Conditioner), and Universal Commerce, LLC d/b/a Comptek (Senior Mobile and Clear Cast product).  They provide creative development and media placement services to marketing entities. Advertising venues include newspaper, magazine, radio, television, print and World Wide Web advertising placement.  

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Based on BBB files, this business has a BBB Rating of No Rating. The reason is as follows:

  • BBB does not have sufficient information to issue a rating on this business.

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Universal Media Syndicate, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: February 17, 2003 Business started: 06/21/1994 in OH Business started locally: 06/21/1994 Business incorporated 06/21/1994 in OH
Type of Entity


Business Management
Ms. Laura Fish, Vice President Brilliant Built Technologies Mr. Rodney L. Napier, C.E.O. Mr. Dean Petersen, CAO of Arthur Middleton Capital Holdings
Contact Information
Principal: Arthur Middleton Capital Holdings, Sole Member
Customer Contact: Ms. Laura Fish, Vice President Brilliant Built Technologies
Related Businesses
Heat Surge LLC Arthur Middleton Capital Holdings World Reserve Monetary Exchange, Inc Universal Commerce LLC Federated Consumer Products LLC Lincoln Treasury, LLC Universal Physicians, LLC
Business Category


Additional Information

Universal Media Syndicate is an advertising company that uses what they call "Remnant/Standby Advertising" to buy unsold available full/half page ad space at a discounted price. Their services are geared towards a full service advertising company that helps companies run advertising campaigns. The BBB found that the bulk of the company's clients listed on their website are affiliates of Arthur Middleton Holding Company.

Business Management

Mr. Rodney Napier is also identified in BBB files as the CEO of Arthur Middleton Capital Holdings Inc., Universal Commerce LLC, Heat Surge LLC, World Reserve Monetary Exchange Inc, Federated Consumer Products LLC, Lincoln Treasury LLC and Universal Physicians LLC.  Separate Business Reviews are available for each of these companies.


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.