Better Business Bureau Encourages Shoppers to Read Facts Up Front

March 18, 2014

National Nutrition MonthMarlborough, MA - March is National Nutrition Month, and Better Business Bureau has joined with other organizations in supporting Facts Up Front, a voluntary effort that puts prominent nutrition labeling on the front of food and beverage packaging.

“Facts Up Front is a quick and easy way for people to make smart food choices right in the grocery aisle,” notes Brittany Oberdorff, a registered dietitian nutritionist with the Council of Better Business Bureaus and program manager for BBB’s Children’s Food and Beverage Advertising Initiative (CFBAI). Thirteen of the 17 companies that participate in CFBAI also are participating in Facts Up Front. “Many of our participants are implementing Facts Up Front, and that’s just another example of their commitment to promoting healthier foods and improving what’s available in the marketplace.”

BBB is sharing these simple Facts Up Front shopping tips to help you make more informed choices at the grocery store. Compare foods and build diets that have:

More nutrients needed for good health. Look for potassium, fiber, calcium, protein, iron and vitamins A, C and D in Facts Up Front labels.

Lower saturated fat. Choose oils for cooking and lean cuts of your favorite meats. Stick with low-fat or fat-free dairy products, and eat seafood a few times a week.

Less sodium. Use Facts Up Front to help identify products with lower amounts of sodium. Try the reduced sodium or no-salt-added versions of your favorite foods, and use more herbs and spices in your cooking to add flavor.

Less sugar. To satisfy your sweet tooth, eat fruits for snacks and/or dessert. Drink water when you’re thirsty.

Calories that help you meet your daily target. Use the Facts Up Frontnutrition calculator to determine your daily calorie needs, and check the Facts Up Front labels to see how many calories are in a serving.


BBB’s Children’s Food and Beverage Advertising Initiative (CFBAI) is a voluntary self-regulation program comprising many of the nation’s largest food and beverage companies. CFBAI is designed to shift the mix of foods advertised to children under 12 to encourage healthier dietary choices and healthy lifestyles. Thirteen of the 17 companies in CFBAI are participating in the Facts Up Front program in an effort to help consumers make informed food and beverage choices. For more information on how CFBAI’s participants have improved cereals, the food most frequently advertised to children, check out the latest Cereals Snapshot.

Facts Up Front labels display how many calories and how much saturated fat, sodium and sugar are in each serving. Some labels may also provide information about other good nutrients, such as fiber and calcium. Facts Up Front is a voluntary initiative led by the Grocery Manufacturers Association, which represents the nation's leading food and beverage companies, and the Food Marketing Institute, which represents more than 1,500 food wholesalers and retailers.


ABOUT BBB:  For more than 100 years, Better Business Bureau has been helping people find businesses and brands they can trust. In 2015, people turned to BBB more than 172 million times for BBB Business Reviews on more than 5.3 million businesses, all available for free at 

The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national and international programs on dispute resolution, advertising review, and industry self-regulation. BBB Serving Eastern Massachusetts, Maine, Rhode Island and Vermont was founded in 1920.
Paula Fleming is VP of Communications & Marketing for Better Business Bureau Serving Eastern MA, ME, RI & VT.  Find Paula on Google+.  Find Paula on Google+.