BBB Business Review

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This business is not BBB accredited.

Bella Luna Toys

Phone: (207) 593-7990 Fax: (207) 209-4532 3 Gordon Drive, Rockland, ME 04841

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Bella Luna Toys has been offering families the best selection of quality natural and wooden toys, Waldorf toys, dolls, games, craft kits and art supplies since 2001. Visit us online at or at our store in Rockland, Maine.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Bella Luna Toys include:

  • Length of time business has been operating
  • No complaints filed with BBB

Industry Ratings Comparison | Chart

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Bella Luna Toys
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: February 04, 2013 Business started: 06/01/2001 in CA Business incorporated 09/01/2009 in ME
Type of Entity

S Corporation

Business Management
Ms. Sarah Baldwin , President
Contact Information
Customer Contact: Ms. Sarah Baldwin , President
Number of Employees


Business Category

TOYS-RETAIL Sporting Goods Stores (NAICS: 451110)

Products & Services

Bella Luna Toys sells the following brand(s): Family Pastimes, Grimm's Spiel & Holz, HABA, Plan Toys, Ravensburger, Sarah's Silks

Bella Luna Toys offers the following product(s): Art Supplies, Baby Toys, Cooperative Games, Craft Kits, Games, Natural Toys, Outdoor Toys, Toddler Toys, Waldorf Dolls, Waldorf Toys, Wooden Toys

Method(s) of Payment
Refund and Exchange Policy
Business States: 30 days money back. 90 days store credit.
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in Eastern Massachusetts, Maine, Rhode Island and Vermont. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.