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BBB Accredited Business since


Additional Locations

Phone: (617) 482-4700 PO Box 51547, Boston, MA 02205 View Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Consumer United is an online consumer group focused on saving members money off of cost-of living expenses through negotiating group discounts and advice.  

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Goji meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Goji include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 54 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Reviews are not used in the calculation of the BBB Rating

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

54 complaints closed with BBB in last 3 years | 2 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 25
Billing/Collection Issues 3
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 26
Total Closed Complaints 54

Customer Reviews Summary Read customer reviews

143 Customer Reviews on Goji
Customer Experience Total Customer Reviews
Positive Experience 105
Neutral Experience 1
Negative Experience 37
Total Customer Reviews 143

Additional Information

BBB file opened: October 24, 2007 Business started: 01/01/2006 in DE Business incorporated 05/03/2007 in DE
Type of Entity


Business Management
Mr. Justin Dangel, CEO Mr. Kyle Smith, Vice President Customer Experience & Product
Contact Information
Principal: Mr. Justin Dangel, CEO
Customer Contact: Mr. Hal Schwartz, General Counsel
Principal: Mr. Kyle Smith, Vice President Customer Experience & Product
Number of Employees


Business Category


Products & Services

Goji sells the following brand(s): 21st Century, American Strategic Insurance, Bunker Hill, Esurance, Foremost, Mercury Insurance, MetLife, Plymouth Rock, Progressive, Safeco, The Hartford, Travelers

Goji offers the following product(s): Auto Insurance, Home Insurance, Home Security , Life Insurance

Method(s) of Payment
All major credit cards.
Refund and Exchange Policy
Consumer United is an insurance agency that represents multiple insurance partners. Any refund and exchange policies should be taken up with the insurance partner the policy was purchased through.
Alternate Business Names
Consumer United Consumer United, LLC

Customer Review Rating plus BBB Rating Summary

Goji has received 4.66 out of 5 stars based on 143 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in Eastern Massachusetts, Maine, Rhode Island and Vermont. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.