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National Floors Direct is an industry-leading direct to consumer carpet and floor-covering sales and installation specialty service. 

National Floors Direct was founded in 2005, in Avon, Ma., and are family-owned and operated by the Rosenberg family, which has more than 85 years of history as innovators in the floor-covering industry. Their strong commitment to long-term growth has been driven by successfully pioneering the Name-Brand Next-Day installation floor-covering model.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that National Floors Direct, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for National Floors Direct, Inc. include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 159 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Reviews  are not used in the calculation of the BBB Rating.

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

159 complaints closed with BBB in last 3 years | 37 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 7
Billing/Collection Issues 5
Delivery Issues 6
Guarantee/Warranty Issues 21
Problems with Product/Service 120
Total Closed Complaints 159

Customer Reviews Summary Read customer reviews

83 Customer Reviews on National Floors Direct, Inc.
Customer Experience Total Customer Reviews
Positive Experience 62
Neutral Experience 0
Negative Experience 21
Total Customer Reviews 83

Additional Information

BBB file opened: October 11, 2006 Business started: 01/01/2005 in MA Business incorporated 01/23/2005 in MA
Type of Entity


Business Management
Mr. Anthony Lewis, General Manager Mr. Daniel Rosenberg, VP of Sales Mr. Aaron Rosenberg, President
Contact Information
Principal: Mr. Anthony Lewis, General Manager
Principal: Mr. Daniel Rosenberg, VP of Sales
Number of Employees


Business Category


Products & Services

National Floors Direct, Inc. sells the following brand(s): Aladdin, Alterna, Anso, Armstrong, Beaulieu of America, Bruce, Coretec, Everstrand, Hartco, Hollytex, Karastan, Magicfresh, Mohawk, Philadelphia, Shaw, Silver Release, Smartstrand, Stainmaster, Teragren, US Floors

National Floors Direct, Inc. offers the following product(s): Area Rugs, Carpet , Engineered Hardwood Flooring, Hall Runners, Laminate Tile Flooring, Laminate Wood Flooring, Luxury Vinyl Plank Flooring, Luxury Vinyl TIle Flooring, Rugs, Solid Hardwood Flooring, Stair Runners

Method(s) of Payment
Bank Check
Certified Check
Money Order
Debit Card
Refund and Exchange Policy
The Business States: National Floors Direct's refund policy is consistent with the federal, state, and local regulations for shop-at-home floor-covering installation.
Service Area
New Hampshire
New Jersey
New York
Rhode Island

Consumers should contact the business directly to ensure that their specific town is included in the business' service area.
Industry Tips
27 Questions For Home Owners Carpet & Rug Cleaning Services Carpets and Rugs Read Before You Sign

Customer Review Rating plus BBB Rating Summary

National Floors Direct, Inc. has received 4.67 out of 5 stars based on 83 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in Eastern Massachusetts, Maine, Rhode Island and Vermont. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.