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BBB Accredited Business since

Natural Sound, Inc.

Phone: (508) 879-3556 Fax: (508) 872-2860 View Additional Phone Numbers 401 Worcester Rd, Framingham, MA 01701

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Natural Sound, Inc. specializes in custom audio, video, home theater and home automation design, installation and service. Services include multi-room audio, home entertainment and surround sound, and low voltage systems integration. Retailer of both new and used audio/video equipment.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Natural Sound, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Natural Sound, Inc. include:

  • Length of time business has been operating
  • No complaints filed with BBB

Industry Ratings Comparison | Chart

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Natural Sound, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: September 29, 1995 Business started: 01/01/1975 in MA Business incorporated 01/01/1977 in MA
Type of Entity


Business Management
Mr. Larry Goldberg, General Manager Mr. James E. Lackey, President
Contact Information
Principal: Mr. Larry Goldberg, General Manager
Principal: Mr. James E. Lackey, President
Number of Employees


Business Category


Products & Services

Natural Sound, Inc. sells the following brand(s): Audio Research Corporation, AudioQuest, Auralic, B&W, Beyer Dynamic Headphones, Bryston, Denon, Epson Video, Grado Labs Headphones & Cartridges, JL Audio, Linn HiFi, Magnepan, Marantz, Mark Levinson, McIntosh Labs, Meridian, Monster Cable, NAD, NAD Master Series, Niles Audio, Peachtree Audio, Pioneer Elite, PSB, Revel, Rotel, Sennheiser Headphones, Sonus Faber, Sony ES, Sony XBR, Spendor, Transparent Cable, Velodyne, Yamaha

Natural Sound, Inc. offers the following product(s): High Quality Stereo Equipment, Home Theater Systems, Televisions, Whole House Audio/Video Systems

Hours of Operation
M: 11:00 AM - 8:00 PM
T: 11:00 AM - 8:00 PM
W: 11:00 AM - 8:00 PM
Th: 11:00 AM - 8:00 PM
F: 11:00 AM - 8:00 PM
S: 11:00 AM - 6:00 PM
Su: Closed
Method(s) of Payment
American Express
Diner's Club
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Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in Eastern Massachusetts, Maine, Rhode Island and Vermont. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.