Find us on Google+

BBB Business Review

Text Sizesmall medium large

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Prime Motor Group sells new and certified pre-owned automobiles.  Prime Motor Group also services all vehicles and sells parts.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Prime Motor Group meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Find a Location

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that lowered the rating for Prime Motor Group include:

  • 36 complaint(s) filed against business

Factors that raised the rating for Prime Motor Group include:

  • Length of time business has been operating
  • Response to 36 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Reviews are not used in the calculation of the BBB Rating

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

36 complaints closed with BBB in last 3 years | 8 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 5
Billing/Collection Issues 4
Delivery Issues 3
Guarantee/Warranty Issues 5
Problems with Product/Service 19
Total Closed Complaints 36

Customer Reviews Summary Read customer reviews

16 Customer Reviews on Prime Motor Group
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 1
Negative Experience 15
Total Customer Reviews 16

Additional Information

BBB file opened: February 10, 1971 Business started: 01/01/1964 in MA Business incorporated 01/01/1973 in MA
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. David Rosenberg, President
Contact Information
Principal: Mr. David Rosenberg, President
Number of Employees


Business Category


Products & Services

Prime Motor Group sells the following brand(s): Acura, Audi, Buick, Ford, GMC, Honda, Infiniti, Kia, Mercedes, Porsche, Scion, Sprinter, Subaru, Toyota, Volkswagen

Hours of Operation
M: 9:00 AM - 8:00 PM
T: 9:00 AM - 8:00 PM
W: 9:00 AM - 8:00 PM
Th: 9:00 AM - 8:00 PM
F: 9:00 AM - 7:00 PM
S: 9:00 AM - 6:00 PM
Su: 11:00 AM - 5:00 PM
Alternate Business Names
Audi Westwood Hyannis Toyota Kia of Cape Cod Mercedes-Benz of Hanover Mercedes-Benz of Scarborough Mercedes-Benz of Westwood Orleans Toyota Porsche of Westwood Prime Acura Prime Acura North Prime Buick/GMC Prime Collision Center Prime Ford Prime Ford - Auburn Prime Honda Prime Hyundai (Saco) Prime Hyundai South Prime Infiniti Prime Pre-Owned Center Prime Subaru Prime Toyota (Saco) Prime Toyota Route 2 Prime Toyota-Boston
Industry Tips
Buying a New Car Buying a Used Car Finding a Reliable New Car - 5 Tips - Video Finding a Reliable Used Car - 5 Tips - Video Read Before You Sign

Customer Review Rating plus BBB Rating Summary

Prime Motor Group has received 2.82 out of 5 stars based on 16 Customer Reviews and a BBB Rating of B.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in Eastern Massachusetts, Maine, Rhode Island and Vermont. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.