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BBB Business Review

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BBB Accredited Business since

Alex and Ani, LLC

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Phone: (800) 725-7822 2000 Chapel View Blvd, Cranston, RI 02920 View Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Alex and Ani, LLC offers eco-friendly, positive energy products that adorn the body, enlighten the mind, and empower the spirit, designed by Carolyn Rafaelian and made in America. Rafaelian believes that every individual has a positive message to share with the world and by incorporating powerful symbolism and infusing(+) energy into each piece, Alex and Ani provides a vehicle for the wearer to express their individuality in an organic, spiritual way.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Alex and Ani, LLC meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Alex and Ani, LLC include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 146 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Reviews are not used in the calculation of the BBB Rating

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

146 complaints closed with BBB in last 3 years | 2 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 5
Billing/Collection Issues 7
Delivery Issues 63
Guarantee/Warranty Issues 1
Problems with Product/Service 70
Total Closed Complaints 146

Customer Reviews Summary Read customer reviews

109 Customer Reviews on Alex and Ani, LLC
Customer Experience Total Customer Reviews
Positive Experience 3
Neutral Experience 5
Negative Experience 101
Total Customer Reviews 109

Additional Information

BBB file opened: November 19, 2009 Business started: 10/23/2003 in RI Business incorporated 10/23/2003 in RI
Type of Entity

Limited Liability Company (LLC)

Business Management
Ms. Donna L Harmon, Corporate Paralegal
Contact Information
Customer Contact: Ms. Donna L Harmon, Corporate Paralegal
Customer Contact: Ms. Jessica Latimer, Sr. Manager, Social Media & Customer Engagement
Number of Employees


Business Category


Products & Services

Alex and Ani, LLC offers the following product(s): Earrings, Beauty, Bracelets, Candles, Necklaces, Rings, Small leather goods

Hours of Operation
M: 8:30 AM - 6:00 PM
T: 8:30 AM - 6:00 PM
W: 8:30 AM - 6:00 PM
Th: 8:30 AM - 6:00 PM
F: 8:30 AM - 6:00 PM
S: Closed
Su: Closed
Hours above are for Alex and Ani's Headquarters Store Hours are Approximately 10:00-7:00 Sun-Wed
Method(s) of Payment
American Express
Refund and Exchange Policy
The business states if you are not completely satisfied with the energy of your purchase, it may be returned within 30 days of the order delivery date. The returned item must be unworn and accompanied by the attached UPC label. If the item is returned without the UPC label, a website merchandise credit will be issued. Returns must be shipped back with a Merchandise Return Label.
Please visit our Shipping and Returns page at  to obtain a label.
All refunds will be credited for the original amount paid, less shipping fees, except in the case of a defective item or incorrect shipment.  Website orders cannot be refunded in Alex and Ani retail stores; they may however, be exchanged in Alex and Ani retail stores for merchandise or in-store credit.
For additional information, please visit or contact Alex and Ani Customer Service at 1-800-725-7822.

Alex and Ani does not offer exchanges at this time.
Alternate Business Names
Alex and Ani
Industry Tips
Jewelers and Jewelry Stores

Customer Review Rating plus BBB Rating Summary

Alex and Ani, LLC has received 3.75 out of 5 stars based on 109 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview
Industry Ratings Comparison Chart X
Same Relative Size   All Businesses
The information in the chart below represents an industry ratings comparison of businesses which are of the same relative size or for all businesses (see toggle). This is based on BBB's database of businesses located in Eastern Massachusetts, Maine, Rhode Island and Vermont. Businesses may engage in more than one type of business.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.