BBB Logo

Better Business Bureau ®
Start With Trust®
In Eastern Massachusetts, Maine, Rhode Island and Vermont
Are you the Owner of this Business? ×
BBB® Accredited Business Seal

Are You the Business Owner of Autotegrity, Inc.?

If yes, click here to login.

Are you...?

BBB Accredited Business since

Autotegrity, Inc.

Additional Locations

Phone: (617) 249-4084 100 Quannapowitt Pkwy, Wakefield, MA 01880 View Additional Web Addresses


BBB Business Reviews may not be reproduced for sales or promotional purposes.


SmartAutoSavings helps consumers take control of the car buying process.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Autotegrity, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Autotegrity, Inc. include:

  • Complaint volume filed with BBB for business of this size.
  • Response to 1 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

2 Customer Reviews on Autotegrity, Inc.
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 1
Total Customer Reviews 2

Additional Information

BBB file opened: May 29, 2009 Business started: 10/01/2007 in MA Business incorporated: 01/16/2008 in MA
Type of Entity


Business Management
Mr. Colin Britton, CTO Mr. John Vicidomino, CEO
Contact Information
Principal: Mr. Colin Britton, CTO
Customer Contact: Mr. Ray Burt, Manager
Principal: Mr. John Vicidomino, CEO
Number of Employees


Business Category


Industry Tips
Domain Name Services Five Steps to Building an E-Commerce Site - Video Helping Customers Find You - Video Internet Marketing Services Online Shopping Online Shopping - 5 Tips - Video

Additional Locations


What is a BBB Business Review?

We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.


About BBB Business Review Content & Services:

Some Better Business Bureaus offer additional content & services in BBB Business Reviews.
The additional content & services are typically regional in nature or, in some cases, a new product or service that is being tested prior to a more general release.
Not all enhanced content & services are available at all Better Business Bureaus.

Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


BBB Complaint Process

Your complaint will be forwarded to the business within two business days. The business will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the business's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.


What is BBB Advertising Review?

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.


What government actions does BBB report on?

BBB reports on known significant government actions involving business' marketplace conduct.


Thank you for your feedback!

Help us improve by taking our survey.


BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.

Find a LocationX

  Change Location
Show Only Accredited Locations

Complaint Detail(s)

10/17/2011 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: I work at a ***** ********** and I am responsible for purchasing leads from 3rd parties selling customer contacts interested in buying a car from our dealership. The website ******************************** is misrepresenting itself as our dealership. Our company name is ******* *****. If you search our business name on ************** and put in the zip code ***** - you don't see our business first. You see a fake company name called "***** *******" which takes you to the ****************************************************************** website. This splash page collects customers information as it poses as our business and then sells the customer information back to us at a premium. Nobody notices this happening and everybody seems happy in the end - but the dealership basically paid for customer information they should have received for free through our own business listing. I do not know how many leads we have purchased over time from this site as they sell them to lead aggregators that then sell the leads to dealerships. This is a scam and is very deceptive. I wonder how many companies are being scammed and don't know it by this company. I have emailed and left phone messages with no responses which makes me question if this is a legitimate business. I have reported them to ***** Compliance, BBB, and the lead provider networks they work with.

Desired Settlement: I would like ******************** to stop placing deceptive ads on business listing sites that use company names in their titles. They can collect and sell leads to businesses without stealing from the company but they choose to make money from ignorant companies that do not actively search their own company name online.

Business Response: ******,
Apologies for the delay in responding to this request.  The email was sent to an employee who left our company, and we did not see it until today.

I researched this ad to find out what is going on.  Let me first state that our site in no way poses as your business, as you claim in your complaint.  Nor did we use a fake company name for ******* *****.  We also did not work with ********** to impersonate your business.  In fact we have no direct relationship with ********** at all.  

What is going on here is that ********** is putting ads on its site to improve its monetization, and the ad platform they use determined that our **************** ad was relevant to the content on the page.  ********** makes money partly by hosting online advertisements from *********** ******* advertising program.  ********** is a publisher, and passes information to ********* to let them know the content of the page.  ********* provides ads that it thinks are relevant to the content of the page.  That is what is happening here.  ********* thinks our ad is relevant, and displays our ad when ********** asks for ads.  

The ads are clearly marked as "Sponsored Results," to let consumers know that these are ads, not the actual business they searched for.  Your complaint should really be with ********** if you don't want ads around your business listing.  You will also note that there are ads for other new car lead generators (***********************) and other ancillary automotive services on the page.  

Our company is simply participating in *********** AdCenter advertising program.  We comply with the rules set up by Microsoft.  The fact that the headline of our ad says Honda Bianchi is the result of *********** keyword insertion process for ad text.  ********* inserts the user's query into the ad headline.  In this case, ********** passed the Honda Bianchi query, so that gets used in the headline.  Our ad text clearly indicates the name of our site-- **************************, and states the value proposition we offer-- "Save on a new ***** with fast local car dealer quotes."  We allow users to get quotes from local dealers.  

This keyword is not an important one for us-- the ad has been clicked less than 30 times in 2011.  We stand by our assertion that we are allowed to advertise in this manner, both by law and by *********** advertising policies.  But as a courtesy to you, we have removed the keyword from our campaigns.  

***** *********
Chief Marketing Officer

Consumer Response: Better Business Bureau:

I have reviewed the response submitted by the business and have determined that the response does satisfy my issues and/or concerns in reference to complaint #*******.

****** **********

BBB's Final Determination: Consumer accepted resolution offered by the business.