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BBB Accredited Business since

Autotegrity, Inc.

Additional Locations

Phone: (617) 249-4084 100 Quannapowitt Pkwy, Wakefield, MA 01880 http://www.autotegrity.com View Additional Web Addresses

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Description

SmartAutoSavings helps consumers take control of the car buying process.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Autotegrity, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Autotegrity, Inc. include:

  • Complaint volume filed with BBB for business of this size.
  • Response to 1 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

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Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

2 Customer Reviews on Autotegrity, Inc.
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 1
Total Customer Reviews 2

Additional Information

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BBB file opened: May 29, 2009 Business started: 10/01/2007 in MA Business incorporated: 01/16/2008 in MA
Type of Entity

Corporation

Business Management
Mr. Colin Britton, CTO Mr. John Vicidomino, CEO
Contact Information
Principal: Mr. Colin Britton, CTO
Customer Contact: Mr. Ray Burt, Manager
Principal: Mr. John Vicidomino, CEO
Number of Employees

7

Business Category

INTERNET SERVICES INTERNET SELLING SERVICES INTERNET MARKETING SERVICES ONLINE & INTERNET SHOPPING INTERNET SHOPPING Internet Publishing and Broadcasting and Web Search Portals (NAICS: 519130)

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Complaint Detail(s)

10/17/2011 Advertising/Sales Issues | Read Complaint Details
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Additional Notes

Complaint: I work at a ***** ********** and I am responsible for purchasing leads from 3rd parties selling customer contacts interested in buying a car from our dealership. The website ******************************** is misrepresenting itself as our dealership. Our company name is ******* *****. If you search our business name on ************** and put in the zip code ***** - you don't see our business first. You see a fake company name called "***** *******" which takes you to the ****************************************************************** website. This splash page collects customers information as it poses as our business and then sells the customer information back to us at a premium. Nobody notices this happening and everybody seems happy in the end - but the dealership basically paid for customer information they should have received for free through our own business listing. I do not know how many leads we have purchased over time from this site as they sell them to lead aggregators that then sell the leads to dealerships. This is a scam and is very deceptive. I wonder how many companies are being scammed and don't know it by this company. I have emailed and left phone messages with no responses which makes me question if this is a legitimate business. I have reported them to ***** Compliance, BBB, and the lead provider networks they work with.

Desired Settlement: I would like ******************** to stop placing deceptive ads on business listing sites that use company names in their titles. They can collect and sell leads to businesses without stealing from the company but they choose to make money from ignorant companies that do not actively search their own company name online.

Business Response: ******,
Apologies for the delay in responding to this request.  The email was sent to an employee who left our company, and we did not see it until today.

I researched this ad to find out what is going on.  Let me first state that our site in no way poses as your business, as you claim in your complaint.  Nor did we use a fake company name for ******* *****.  We also did not work with ********** to impersonate your business.  In fact we have no direct relationship with ********** at all.  

What is going on here is that ********** is putting ads on its site to improve its monetization, and the ad platform they use determined that our **************** ad was relevant to the content on the page.  ********** makes money partly by hosting online advertisements from *********** ******* advertising program.  ********** is a publisher, and passes information to ********* to let them know the content of the page.  ********* provides ads that it thinks are relevant to the content of the page.  That is what is happening here.  ********* thinks our ad is relevant, and displays our ad when ********** asks for ads.  

The ads are clearly marked as "Sponsored Results," to let consumers know that these are ads, not the actual business they searched for.  Your complaint should really be with ********** if you don't want ads around your business listing.  You will also note that there are ads for other new car lead generators (***********************) and other ancillary automotive services on the page.  

Our company is simply participating in *********** AdCenter advertising program.  We comply with the rules set up by Microsoft.  The fact that the headline of our ad says Honda Bianchi is the result of *********** keyword insertion process for ad text.  ********* inserts the user's query into the ad headline.  In this case, ********** passed the Honda Bianchi query, so that gets used in the headline.  Our ad text clearly indicates the name of our site-- **************************, and states the value proposition we offer-- "Save on a new ***** with fast local car dealer quotes."  We allow users to get quotes from local dealers.  

This keyword is not an important one for us-- the ad has been clicked less than 30 times in 2011.  We stand by our assertion that we are allowed to advertise in this manner, both by law and by *********** advertising policies.  But as a courtesy to you, we have removed the keyword from our campaigns.  

***** *********
Chief Marketing Officer
********************

Consumer Response: Better Business Bureau:

I have reviewed the response submitted by the business and have determined that the response does satisfy my issues and/or concerns in reference to complaint #*******.

Regards,
****** **********

BBB's Final Determination: Consumer accepted resolution offered by the business.

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