If you’re a local business that provides a common service, acquiring new customers can be a challenge. Many local business owners have noticed that while traditional marketing strategies have weakened, marketing their businesses online has become almost unavoidable.
“One of the fastest and most effective ways to get in front of people who are looking to hire a local business is through Google AdWords,” said Mike Arce, CEO & Founder of Loud Rumor, an internet marketing company for local businesses.
What is Google AdWords?
Google AdWords is an online advertising service in which advertisers bid on keywords in order for their clickable ads to appear at the top, bottom or next to a list of Google results after a search query.
Benefits of Google AdWords:
- Control how much or little you spend.
- Geographically target (country/state/city) ads.
- Track and adjust almost instantly.
- Effective tracking tools through Google Analytics and agency software that integrates other marketing campaigns running in platforms such as Bing, Yahoo, or Facebook.
Daniel Henderson, head AdWords pilot at Loud Rumor, shares that relevance is key. Ensure keywords used through AdWords match ads and landing pages. For example, if you are running an ad for black running shoes, ensure that once clicked, the ad links to the page that displays information on black running shoes, not the company’s home page. Linking to relevant content will help keep costs down while generating more quality leads.
“As an expert in Google AdWords, the best advice I can give is to learn AdWords before you start spending,” added Arce. “There are many free articles, books, and videos online or you can always hire a professional.”