Google Improves Search Results

Google just made another impressive change to Search results that will make it easier for users to find reputable sources and to decide before clicking if a site is worth checking out. If Google considers a site a “notable source,” it will include the name of the site (in gray letters) next to the URL and feature a pop-up window with a description of the organization.google 300x195 Google Improves Search Results

While it appears that Wikipedia is the primary source of this descriptive information, the Search Engine Watch blog says it’s a little more complicated than that. “The information Google displays is actually information coming from Google’s Knowledge Graph. Searchers can learn things such as anything known about the site’s ownership or creation date, awards it has won, and the type of site it is (e.g., if it is a wiki site or nonprofit organization),” according to a recent blog post.

Either way, we are of course pleased that Better Business Bureau is considered a notable source. Other notable sources include government agencies, news outlets, educational institutions, major publishers, nonprofit organizations, etc. Whether or not the source is notable doesn’t seem to impact its ranking; I typed in “Martin Luther King, Jr.” and a blog not considered notable beat out The History Channel.

It also seems like it is going to be easier for us to find and take down fraudulent sites that pretend to be BBB but are not. That’s a win-win situation (well, good for consumers and businesses… the scammers not so much!).

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About Katherine Hutt

Katherine R. Hutt, Director of Communications and Media Relations with the Council of Better Business Bureaus, is an award-winning communicator who has been helping nonprofit organizations tell their stories for the past 25 years. She was a CBBB consultant on numerous projects for more than a decade before joining the staff in 2011.