Online Is the New Preferred Shopping Method

The Deloitte Annual Holiday Survey has identified the Internet as the preferred shopping method over traditional shopping in physical stores. The firm interviewed 5,000 U.S. consumers and found that 47% said that the internet would be their favorite shopping destination. 37% said they still preferred shopping in physical stores.

This new trend can be explained by a few different factors. For one, it is much easier to score great deals and low prices online than in the department stores. Those who choose to shop online don’t have to wait in extremely long lines, deal with crowds of crazed shoppers, or even leave the comfort of their homes. It also allows consumers to do their shopping when it is most convenient for them, even if that means very late at night or early in the morning. Plus, it is much easier to quickly compare prices between stores while browsing online than having to go between physical locations.

There is also a strong link between the acceleration of online shopping and the rise of smartphone use. According to Deloitte, nearly seven out of ten smartphone owners will use their mobile device for holiday shopping. Smartphones actually become a handy tool when shopping, as they allow user to quickly locate nearby stores and compare prices. There are many apps available that make shopping simple and organized by providing services such as mobile wish-lists and budget trackers.

As the world becomes more and more technologically advanced, it is likely that more and more consumers will be changing their holiday shopping patterns.

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About Hannah Sassi

Hi, my name is Hannah Sassi and I am the Communications Intern for the Council of Better Business Bureaus in Arlington, VA. My hometown is Hatfield, Massachusetts and I am currently a freshman at The George Washington University majoring in Business with a specialization in Economics and Public Policy.