LinkedIn, in many ways, is the Facebook for professionals. And like Facebook, the executives at LinkedIn have realized that the future success of the company and the popular website depends on its availability through mobile devices. Many of LinkedIn’s 238 million members are busy, on-the-go professionals. Few have time to sit in front of a computer in order to keep up with their profile and contacts. LinkedIn executives have acknowledged the importance of the company’s mobile interface. And the numbers don’t lie. According to LinkedIn’s mobile usage statistics (which the company recently released for the first time), about 38 percent of visits to the company’s services were via mobile devices in the most recent quarter, compared with 8 percent in the first quarter of 2011.
As a result of these trends, the company has begun its mobile makeover. On Wednesday, the company introduced new products aimed at on-the-go users, including:
-An update to the main LinkedIn iPad app, which now features a personalized news-feed style of articles and updates
-LinkedIn Intro, an e-mail add-on for iPhone users that pulls LinkedIn data about the sender into every e-mail
-LinkedIn’s redesigned Pulse app, which combines stories posted on LinkedIn with more traditional feeds from a user’s favorite sources
For more information on LinkedIn’s new mobile services, read this article from The New York Times’ Technology section: http://bits.blogs.nytimes.com/2013/10/23/linkedin-gets-the-message-more-mobile-please/?partner=rss&emc=rss&_r=0