Make Better Decisions Using Purchase Decision Tools
At some point in our lives, we have all hemmed and hawed over making a purchase. Whether it’s a new shirt, laptop, iPad, or even a toothbrush, when it comes time to pony up the dough, we will often pause and wonder if we’re getting the best possible deal. In a world where expenses continue to skyrocket while wages stagnate, every dollar counts.
So, how do we decide which brand of item to buy? In some cases it may come down to brand loyalty, price points, or product functionality. But, in many cases, especially with respect to buying items that have very similar, or the same functionality, it comes down to the product and user reviews.
User reviews are one of the best ways consumers can learn more about an item they want to buy before making an all-important purchase decision.
Get Online and Stay Informed
If you’re wondering whether customer reviews are really useful, we’re here to tell you that they indeed are. Why? Because they help consumers quickly become more informed about the product in question. While review authenticity may be a point of contention for many customers and businesses alike, the bottom line is this—customer reviews help customers learn more about products.
But what if you come across a review that’s fake? That fear may deter some consumers from relying on product reviews. How do you know which reviews are real, which ones to use?
At the end of the day, it comes down to using common sense. Do you trust the website that published the review? Is it written anonymously, or with poor spelling and grammar? Is in non-specific?
The answers to these questions will help you decide whether or not a review is worth trusting.
How to Find Useful Reviews
There are a number of review services currently on the market to help you evaluate everything from products to restaurants. Between Google, Foursquare, Facebook, and Yelp, how do you know which review service to use as your go-to recommendation?
The answer to this question is not black and white. Think about it this way: if you pay attention to reviews that look, sound and feel authentic, it shouldn’t matter where they came from.
Again, it also comes down to whether or not you trust the site where the reviews are published.
Take the time to see if the site is trustworthy, and that should give you a good indication of whether or not you can trust the majority of their reviews.