Take Advantage of Ten Tips for 2013 or Get Left Behind
Austerity measures getting you down? Things are looking up! As the housing market stabilizes, GDP improves, and unemployment rates drop, the small business owner is poised to ride this momentum to the next level.
Catch that wave before opportunity settles into sea foam!
Twenty-thirteen is the year to poise your organization for long-term and lasting success. Take a three-prong approach, analyzing your products, your market, and your contact points.
People love their Androids and their iPhones, but Google and Apple still manage to find ways to improve the product with every new release. Our world is not static, and most products can’t afford to be either. Update, or watch others improve on your ideas (and steal your market share). Survey those interested in offering feedback and find out how you can serve them better. Don’t forget salespeople and customer support. What requests—or complaints—do they hear? Even if nothing is wrong, find out what would make your business better, and implement changes.
You do steady business selling a high-quality service or product to a steady customer base. That’s great. Now, who else can benefit from what you have to offer? Innovating in regard to your existing model asks you to repurpose your product. What other uses might it have? Here’s another great place to reach out to customers. They may have already done the innovation for you. Consider the invention of the Frisbee (from a pie tin) or the ice cream cone (from a cookie). Viagra was originally intended as a heart medication, and Listerine started out as a surgical antiseptic and was used from everything from washing floors to treating gonorrhea before becoming synonymous with mouthwash. Identifying new and unusual uses for your goods opens new markets.
Your customers’ needs may dictate new directions for your product line. This is the story of TicketPrinting.com! From Elk River’s beginnings as a ticket-printing software company, we expanded to provide the paper our customers used to print tickets. From there, customers wondered why we couldn’t save them the trouble and just print their tickets ourselves. We continue to diversify our products, offering more and more items, all of which stem from the needs of our clients in regards to their events.
Next time: How Tough Is Your Infrastructure?