Target Pledges to Match Online Competitor Prices

While thousands of shoppers made their way to Target during last year’s holiday season, some didn’t make their final purchases there.  Instead, they would pull out their smartphone and look for cheaper prices online.  This process, called “showrooming,” has become increasingly popular with the advent ofgirl shopping 150x150 Target Pledges to Match Online Competitor Prices technology.  To combat this issue, Target has pledged that they will match the prices of select online retailers.

Target will match the prices of competitors like,, and — between Nov. 1 and Dec. 16.  The shopper will simply have to go to the customer service booth and show them the price in order to get the adjustment.  Best Buy has likewise promised to match prices with online competitors. Prices sold by third party members on Amazon Marketplace will not be eligible for the price adjustment.

For more information, visit

NOTE: Target,, Best Buy, and Walmart are BBB Accredited Businesses and Target is a National Partner


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About Ryan Gillis

I am currently a Marketing Intern for the Council of Better Business Bureaus in Arlington,Va. Originally from New Hampshire, I am a student at George Washington University in Washington D.C. My hobbies include: golfing, skiing, keeping up with Boston sports teams, and reading about history.