While thousands of shoppers made their way to Target during last year’s holiday season, some didn’t make their final purchases there. Instead, they would pull out their smartphone and look for cheaper prices online. This process, called “showrooming,” has become increasingly popular with the advent of technology. To combat this issue, Target has pledged that they will match the prices of select online retailers.
Target will match the prices of competitors like Amazon.com, Bestbuy.com, and Walmart.com — between Nov. 1 and Dec. 16. The shopper will simply have to go to the customer service booth and show them the price in order to get the adjustment. Best Buy has likewise promised to match prices with online competitors. Prices sold by third party members on Amazon Marketplace will not be eligible for the price adjustment.
For more information, visit http://mashable.com/2012/10/16/target-matches-online-prices.
NOTE: Target, Amazon.com, Best Buy, and Walmart are BBB Accredited Businesses and Target is a National Partner