Are You a “Borderless” Internet User?

A study released today found that nearly 40 percent of respondents are “borderless consumers,” those who have Internet-connected devices (smart phone, tablet, etc.) with them at all times.internet 150x150 Are You a “Borderless” Internet User?

The Verizon FiOS Innovation Index also found that more than half (52 percent) of consumers in the U.S. say that Internet service is their most important utility.

A borderless lifestyle is the result of “the convergence of wired and wireless broadband networks, and the unique user flexibility and personal empowerment that converged services enable,” according to Verizon. “The Borderless Lifestyle is about eliminating the old technology boundaries that used to separate networks and service platforms, home and work, allowing customers to connect and accomplish what they want or need to do, whenever they wish, wherever they are, using the device that they prefer.”

Home is still the hub of digital life, however, with communication, commerce and entertainment blending across platforms but still based in the physical home.

Borderless consumers are found “in every ethnic and age group – from millennials to generation X, baby boomers and the mature generation,” according to the Index. The 18-to-34 year-old demographic is still the most connected, and overall women outnumber men 53 percent to 47 percent.

NOTE: Verizon is a BBB Accredited Business and a National Partner of the Council of Better Business Bureaus.

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About Katherine Hutt

Katherine R. Hutt, Director of Communications and Media Relations with the Council of Better Business Bureaus, is an award-winning communicator who has been helping nonprofit organizations tell their stories for the past 25 years. She was a CBBB consultant on numerous projects for more than a decade before joining the staff in 2011.