Amazon Introduces Kindle ‘Paperwhite’

Amazon unveiled on Thursday during a press event held in Santa Monica, Calif. a new “frontlit” e-ink Kindle, with a sharper display, reports Mashable. amazon03 150x150 Amazon Introduces Kindle Paperwhite

The new design is said to include 25% more contrast than the Pearl screens featured in existing Kindle models and touts a 62% higher-resolution display. It also comes with a “Time to Read” feature, which tracks how fast you read and informs you how much time you have left in a chapter. This helps you decide whether or not you should go to sleep or stay up to finish reading based on your own speed. Another feature called X-Ray provides character bios and allows you to jump back into the part of a book where they are first introduced.

To read the full article, visit http://mashable.com/2012/09/06/kindle-paperwhite/.

NOTE: Amazon is a BBB Accredited Business.

Photo credit: Mashable

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About Kelsey Owen

Kelsey Owen is the Director of Communications and Public Affairs for the Better Business Bureau serving Metro Washington DC and Eastern PA. Prior to December 2014, Kelsey was the Communications and Marketing Coordinator for the Council of Better Business Bureaus based out of Arlington, VA. Kelsey graduated from Denison University with a degree in economics and communication and is currently pursuing a master's degree in media entrepreneurship.