Mobile Click Fraud: Save Advertising Dollars by Detecting It

By

Holly Doering

– July 5, 2012Posted in: Advertising, Business to Business, National

Recently I ran across this very familiar sentence “If the news is too good to be true, it probably isn’t real.” This wasn’t a standard BBB tip sheet, however, it was a blog by the CEO of a media group giving advice on how to detect suspicious advertising patterns.

That’s important, says Shalom Berkovitz, because such information can help businesses plan better for the future and save thousands of dollars.

(According to Wikipedia, click fraud can range from a single person publishing ads and clicking them himself to generate revenue, all the way up to organized crime with multiple computers in different geographic locations which hijack and use innocent people’s computers.)

Berkovitz lists key pointers for identifying mobile click fraud including:

• A high ratio from impression to click (really good news)
• Massive clicks in a short amount of time from a single IP address

For more information on how to detect mobile click fraud, please read Berkovitz’s blog.

Thanks to Luana Lewis of the New York BBB for steering me toward this article!

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Tags: ad fraud, advertising fraud, click fraud, detect mobile click fraud, mobile click fraud, save advertising money, save money

About Holly Doering

Holly Doering has worked for the Better Business Bureau Serving Eastern Washington, North Idaho, and Montana for half a decade. Her areas of expertise include the CORE Values Program (Character, Optimism, Respect, Ethics) for Teens and Charity Review as well as writing and editing. Prior to that, she has written for two newspapers, a local magazine, and taught English at the community college. She is the proud author of a short story in ZYZZYVA literary magazine and has had good luck publishing lots of poetry. Each year she rolls up her sleeves and wades into the autumn Nanowrimo writing madness and has several unfinished novels to her credit.

1 Comment

1. Reply

   Chaplain Bacon

   Posted July 7, 2012 at 7:09 PM

   This can’t be emphasized enough, to the fellow communities of this nation that “yes” this is very real and the truth is you could be that next CEO this is coming from yet another CEO. I myself had no warning to this type of senseless type overheated attack and “yes” this can happen to you and it will affect your vision, hopes and dreams of your newly growing and establishing seedling. The internet can chew you up and spit you right onto courthouse steps.

   I do think , that what needs to be done is allowing of this type of activity to be known and halted through others who had also experienced this mess it’s in awareness from some of us who were newly establishing in our business looking out for each other, and to be a positive of it’s outcome that could very well be happening to you right now and not see it coming to blindside you so I do share this former experience with you in compassion and concern to anyone whom uses the internet as a web based means to your supporting business I now can give thanks for all of those who do support Shalom and any other CEO in need to any support from us veteran’s to this anyone who is a CEO and is affected please feel free to express your troubles via email chaplain.bacon@gmail.com I will respond to you. For your not alone out there!

   I’ve had to be, ones to be played as a co-founder and a CEO to really learn the hard way, is for all the small to midsize companies that are just starting. I can say, in this huge business world the only best advise I can give is to focus some of this to being
   a need in enlightening other CEOs this in turn gave me peace to all the money and down time that had affected me and the organization I started last year and it was a painful process to endure on any other CEO, and to actually watch something so meaningful that you created come crumbling and crashing down is apart of learning and feeling the corporate pains I hope to give you and do it alone Shalom you have this CEO’s full honor and support! Thank you for sharing this it gave me hope to give hope! Chaplain Bacon President and Co-founder

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