Recently I ran across this very familiar sentence “If the news is too good to be true, it probably isn’t real.” This wasn’t a standard BBB tip sheet, however, it was a blog by the CEO of a media group giving advice on how to detect suspicious advertising patterns.
That’s important, says Shalom Berkovitz, because such information can help businesses plan better for the future and save thousands of dollars.
(According to Wikipedia, click fraud can range from a single person publishing ads and clicking them himself to generate revenue, all the way up to organized crime with multiple computers in different geographic locations which hijack and use innocent people’s computers.)
Berkovitz lists key pointers for identifying mobile click fraud including:
- A high ratio from impression to click (really good news)
- Massive clicks in a short amount of time from a single IP address
For more information on how to detect mobile click fraud, please read Berkovitz’s blog.
Thanks to Luana Lewis of the New York BBB for steering me toward this article!