Mobile Click Fraud: Save Advertising Dollars by Detecting It

computer 150x150 Mobile Click Fraud: Save Advertising Dollars by Detecting It Recently I ran across this very familiar sentence “If the news is too good to be true, it probably isn’t real.” This wasn’t a standard BBB tip sheet, however, it was a blog by the CEO of a media group giving advice on how to detect suspicious advertising patterns.

That’s important, says Shalom Berkovitz, because such information can help businesses plan better for the future and save thousands of dollars.

(According to Wikipedia, click fraud can range from a single person publishing ads and clicking them himself to generate revenue, all the way up to organized crime with multiple computers in different geographic locations which hijack and use innocent people’s computers.)

Berkovitz lists key pointers for identifying mobile click fraud including:

  • A high ratio from impression to click (really good news)
  • Massive clicks in a short amount of time from a single IP address

For more information on how to detect mobile click fraud, please read Berkovitz’s blog.

Thanks to Luana Lewis of the New York BBB for steering me toward this article!

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About Holly Doering

Holly Doering has worked for the Better Business Bureau Serving Eastern Washington, North Idaho, and Montana for half a decade. Her areas of expertise include the CORE Values Program (Character, Optimism, Respect, Ethics) for Teens and Charity Review as well as writing and editing. Prior to that, she has written for two newspapers, a local magazine, and taught English at the community college. She is the proud author of a short story in ZYZZYVA literary magazine and has had good luck publishing lots of poetry. Each year she rolls up her sleeves and wades into the autumn Nanowrimo writing madness and has several unfinished novels to her credit.