Ikea to Start Selling Electronics

Remote and TV 150x150 Ikea to Start Selling Electronics The Swedish based furniture maker, Ikea, plans to expand its offerings into electronics later next year.  They will start by releasing TVs, wireless speakers, and DVD/ Blu-ray players, with the help of the Chinese company TCL, according to Mashable.

The reason that the company is making this foray into the electronics industry is to reduce the clutter of many power cords and remotes that customers have to deal with when buying different electronic systems from different companies.

Ikea has been known as a relatively inexpensive seller of furniture, and this strategy won’t change when entering electronics.  The price for a combination TV, entertainment stand, and surround sound will be about $960.

For more information, visit: http://mashable.com/2012/04/17/ikea-consumer-electronics/

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About Ryan Gillis

I am currently a Marketing Intern for the Council of Better Business Bureaus in Arlington,Va. Originally from New Hampshire, I am a student at George Washington University in Washington D.C. My hobbies include: golfing, skiing, keeping up with Boston sports teams, and reading about history.