Happy National Peanut Butter and Jelly Day!

1 150x150 Happy National Peanut Butter and Jelly Day!When the famous peanut scientist George Washington Carver invented peanut butter, who knew he was creating what would become a staple of the American childhood diet? According to recent news reports, by the time a child graduates from high school, he or she has eaten more than 1,500 PB&J sandwiches!

Trivia for you: Who invented the PB&J? OK, it’s a trick question. No one seems to know for sure, but references go back as far as 1901. Its popularity apparently took off when the three ingredients were included in Army rations during World War II.

PB&J is a good main attraction in a balanced lunch. Use whole grain bread, spread the peanut butter thinly, try fruit spread rather than jelly, and add a piece of fruit and skim milk for a healthy and delicious meal!

Skippy and Peter Pan peanut butters are two of the many popular national brands that support the Children’s Food and Beverage Advertising Initiative, a voluntary industry self-regulation program run by BBB to help ensure that healthier foods are advertised on children’s television and online programming. Many of the nation’s largest food and beverage companies support the Initiative’s goal to shift the mix of foods advertised to children under 12 to encourage healthier dietary choices and healthy lifestyles.

When making a PB&J, do you put the peanut butter on first? Apparently, 96% of the population does, so you are in good company (you jelly-first types are free thinkers and non-conformists!).

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About Katherine Hutt

Katherine R. Hutt, Director of Communications and Media Relations with the Council of Better Business Bureaus, is an award-winning communicator who has been helping nonprofit organizations tell their stories for the past 25 years. She was a CBBB consultant on numerous projects for more than a decade before joining the staff in 2011.