Just like BBB, Chevrolet is 100 years old! Chevrolet, the United States’ leading automaker, turned 100 this past year. In November of 1911, auto racer Louis Chevrolet and General Motors founder William C. Durant founded the Chevrolet brand. These cars quickly earned a great reputation for their performance, durability and value. It was these core values that hel
ped Chevy escalate into the world’s fourth largest auto brand.
Chevrolet has always been known for using technology that was seemingly only available in the most expensive cars, and making it affordable for the everyday American. They have always been at the forefront of the industry in providing the most innovative safety features such as: safety glass, anti lock brakes, and electronic stability systems. The company’s early adoption of these technologies provided a base that could be applied to new cars for decades to come.
Chevrolet also made performance and durability affordable. Their introduction of the V-8 engine in 1955 opened a new world of possibilities. The V-8 engine would go on to drive incredible durability and performance to millions of Chevrolet vehicles for decades to come.
Congratulations, Chevrolet on a century of dedication to innovation, durability, and performance, but most importantly to the safety of the drivers that trust the brand each and every day.
NOTE: Chevrolet is owned by General Motors, a BBB National Partner and the first automaker to participate in BBB AUTO LINE.
To read the full article, visit www.chevrolet.com/culture/article/chevrolet-centennial.
