Big In Japan

Durango based Rocky Mountain Chocolate Factory tries its luck in a Tokyo suburb. fp featured product 150x150 Big In Japan

Was anyone else bummed when HBO, (non-acreddited, A+ Rating,) canceled How to Make it in America?  Say what you want about the (hokey, formulaic,) show, Mark Wahlberg and Ian Edelman sure know how to drive a plot.  Perhaps I should be embarrassed to admit that I watched both seasons of the show in an uninterrupted, eight hour block.  But I’m not ashamed; I haven’t been so attached a storytelling vessel since R.L. Stine’s Goosebumps.

In fact, the being-bad-never-felt-so-good euphoria I experienced after I watched the season 2 finale of HTMIA probably ranks second on my all-time list of such moments.  The first place award in this category has to go to the Rocky Mountain Chocolate Factory, (BBB Accredited, A+ Rating.)  It would take something very special to usurp the top spot on my guilty pleasure list from RMCF’s caramel apples.

And I know I’m not the only person who loves the Durango, Colorado based confectioner.  Rocky Mountain Chocolate Factory has 304 stores in the United States and Canada, three locations in Dubai, and no plans to halt growth.

On Monday, April 30, The Denver Post, (BBB Accredited, A+ Rating,) and the Denver Business Journal, (BBB Accredited, A+ Rating,) reported that  Rocky Mountain Chocolate factory had sold a franchise agreement to a licensee with plans to ship the store’s sweets to Asia.  According to the stories, Rocky Mountain Chocolate Factory Asia plans to open ten stores a year, for the next ten years.  The company stated their plan to expand into Asia was similar to their plan to expand into Canada, where they’ve licensed 52 RMCF franchises.

Perhaps this is a stretch, but Ben Epstein and Cam Calderon’s Crisp NYC clothing line didn’t take-off until they returned from a trip to Southeast Asia, with two duffel bags full of Japanese cotton.  With this in mind, I think that circumnavigation is a fine business plan for the forward thinking Colorado chocolatier.  As Epstein would say, “you can’t knock the hustle.”

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About Zaq Tull

A recent graduate of The University of Colorado, (GO BUFFS,) Zaq Tull is a racquet sport enthusiast, and an avid golfer. When he's not boisterously trumpeting the rights of consumers, you can find him experimenting in the kitchen, or with his nose buried in a thick, (and undoubtedly pretentious,) book.