Amazon to Offer In-App Purchase Options

Good news for all you Kindle Fire fans! Amazon is going head-to-head with Apple and Google in offering consumers in-app purchase options. The Internet’s largest retailer announced earlier this week that several well-known digital content companies have tested the system and are ready to offer paid subscriptions and other services that consumers can order right through the Amaamazon fire 150x150 Amazon to Offer In App Purchase Optionszon app.

Amazon is playing catch-up, according to Bloomberg News. Apple and Google each have more than 450,000 apps in their stores, while Amazon currently has about 34,000. But with top content providers already on board – Disney, Conde Nast, Gameloft, Dow Jones and others – Amazon is poised to expand rapidly in this arena.

In addition to the content itself, a big advantage for customers will be one-click purchasing, which will let you buy the item without exiting the app. Much of the content available will be for Amazon’s Kindle Fire, a competitor to the Apple iPad. According to Bloomberg, Amazon takes a loss on the purchase price of the Kindle Fire but hopes to make up for that in content sales.

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About Katherine Hutt

Katherine R. Hutt, Director of Communications and Media Relations with the Council of Better Business Bureaus, is an award-winning communicator who has been helping nonprofit organizations tell their stories for the past 25 years. She was a CBBB consultant on numerous projects for more than a decade before joining the staff in 2011.