After filing trademarks for 10-calorie versions of their soft drinks about a year ago, Dr.Pepper Snapple Group is beginning to test their low-calorie soft drinks in some cities. Columbus, De Moines and Central Pennsylvania are some of the first locations to test out the drinks, according to The Consumerist.
Many people may be familiar the “It’s Not for Women” marketing of their Dr.Pepper Ten. With the dip in soft drink consumption over recent years, the company will use “Ten” as a platform to appeal to both men and women who used to drink soft-drinks but have cut back. The company will test the success of “Ten” versions of 7-Up, RC, Sunkist, A&W and Canada Dry over the next few months to decide whether to make them available nationwide.