Dr.Pepper Snapple Group Testing 10-Calorie Soft Drinks

soda pack 150x150  Dr.Pepper Snapple Group Testing 10 Calorie Soft Drinks After filing trademarks for 10-calorie versions of their soft drinks about a year ago, Dr.Pepper Snapple Group is beginning to test their low-calorie soft drinks in some cities. Columbus, De Moines and Central Pennsylvania are some of the first locations to test out the drinks, according to The Consumerist.

Many people may be familiar the “It’s Not for Women” marketing of their Dr.Pepper Ten. With the dip in soft drink consumption over recent years, the company will use “Ten” as a platform to appeal to both men and women who used to drink soft-drinks but have cut back. The company will test the success of “Ten” versions of 7-Up, RC, Sunkist, A&W and Canada Dry over the next few months to decide whether to make them available nationwide.

Read more:  http://consumerist.com/2012/03/10-calorie-versions-of-7-up-rc-sunkist-aw-canada-dry-now-being-tested.html

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About Meaghan Powers

I am currently a Marketing Communications Intern for the Council of Better Business Bureaus in Arlington, VA. I am originally from Massachusetts and currently a student at the George Washington University School of Business. In my spare time, I enjoy exploring all that DC has to offer and finding fun, new baking recipes to make!